Online clothing stores are not earning their proportion of women’s clothing sales due to one obstacle and Fovo may have the answer that could change women’s shopping behavior forever. Online commerce is clearly becoming the preference for a growing percentage of the world, as is evidenced by the success of companies such as Amazon, Alibaba, and many others that include both a little of everything – such as the aforementioned ‘virtual malls’ – and very specific offerings, such as shoes from Zappos. The latter is a bit surprising considering how common it is to try shoes on and walk in them before determining whether the brand, style, and size are the right fit. There’s almost nothing worse than spending a day walking around in poorly fitting shoes. Why Don’t Online Clothing Stores Do as Well? As popular as all of these options are, shopping at online clothing stores is still a lagging indicator when it comes to women’s e-commerce. It seems that about 70% of women still prefer to shop for their clothes in a physical store so that they can try them on and see how they feel and what they look like on their bodies before committing cash to the transaction….