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Out of Home Advertising Gets Personal and Social

Out of Home Advertising Gets Personal and Social

Is personalization becoming a reality in out of home advertising?  Two technologically driven companies, who recently presented at Ad Tech in New York, could be selling the next generation of personalization. Tucked away amongst hundreds of booths in a discreet corner of the Ad Tech exhibit hall were Aerva and Multitaction.    Both companies present cutting edge options for out of home marketers. Multitaction has built the coolest toy in the business for out of home advertising, it is offering an interactive table size digital display, it’s the type of thing you would see in the latest James Bond movie or forensics TV show where they main characters work in a high tech laboratory. If you visit the Multitaction website, you’ll see that they claim to have the most advanced interactive out of home displays available. So their technology registers hands rather than points, allowing for richer and deeper interactions. It also allows for multiple users to work and “play” at the same time, even though they make it seem like it’s a business tool. The Multitaction cells are able to detect every object and 2d barcode placed on the screen. You can even write, draw, and sketch with an IR pen. Here…

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