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New York ecommerce startup Bow and Drape gets a major boost

After launching in Boston in 2012 then moving to New York, fashion-tech startup Bow & Drape is continuing its upward trajectory with a major new cash injection. As the most battle-hardened ecommerce managers will agree, raising a $1.2 million seed round before your second birthday is a pretty handsome achievement. Mass customization Since its inception, Bow & Drape has focused on “mass customization”. Ecommerce managers with any familiarity with women’s fashion will know that’s not so easy. There’s no guarantee that a size 30 waist on one item will be anything like the “same” waist size on another creation from a different designer. Online visitors are offered a choice of six virtual silhouettes, selecting the one that most appeals and then dropping items from the online catalog onto it, mixing colors, fabrics, hemlines, necklines and so on as they proceed. Ecommerce managers who think this is clever will think the next step is brilliant: to cut down on waste and customer disappointment, once visitors have chosen their combo and selected the “ball-park” size they think will work, Bow & Drape sends them three free-of-charge muslin “fit kits” in slightly different sizes. Customers choose the one that fits and Bow &…

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