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Big new update makes Blippar even more addictive

Blip­par, the Lon­­don-head­­quar­tered aug­­men­t­ed-real­i­­ty mobile adver­tis­ing start­up which opened its first US office in New York last year, has just launched a major update that soups up its speed and brings addi­tion­al social shar­ing fea­tures for its users. Faster and more share­able  Launched in Lon­don in Novem­ber 2010, Blippar’s approach to mobile adver­tis­ing is as unique as it is addic­tive. That bot­tle of ketchup might look unre­mark­able to the naked eye but if it car­ries a Blip­par tag, a smart device will see much, much more (pro­vid­ed it’s got the Blip­par app, of course). The smart­phone will quick­ly reveal a raft of extra con­tent like coupons, pro­mo­tions, recipe ideas and much else besides. Just about every­one work­ing in mobile adver­tis­ing agen­cies would agree that that’s  pret­ty darned cool. CEO Rish Mitra says that the new update has made the recog­ni­tion tech­nol­o­gy 10 per­cent quick­er. But the brands Blip­par works with are almost cer­tain­ly going to love the new social shar­ing fea­ture the most. Until the update, the only way for a Blip­par user to like or fol­low a brand was by track­ing its social media pages on Face­book or Twit­ter. But now, they can use their own social media accounts…

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