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Manager Instructional Technology at George Washington University -

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LeBook Business Development Job for Trend Setter -

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Executive Editor Job at Philadelphia Gay News -

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This Guy’s Solution for solving Programmatic Advertising Back End Automation Will Blow Your Mind

Programmatic Advertising and the Blockchain

Josh Engroff @jengroff the Chief Digital Officer of @themediakitchen has presented a truly innovative way to solve the current tedious back end issues for billing and record keeping for Programmatic advertising.  Use the Blockchain.  We’ve covered Blockchain Technology before on MediaJobs.com but this is the first time I have heard it applied to Ad Technology. Josh states that the use of the Blockchain would “1), improve programmatic advertising efficiency, and 2) evolve static business models.”  Programmatic advertising has done a great job minimizing the inefficiencies of the media buying and placement process (ie: placement, speeding execution) as well as now provides an amazing array of data never before available in one place. However when it comes to the backend, Engroff states that “The process by which payments are settled between parties in these transactions – brands, agencies, and media companies – has not evolved in decades. I’s is still a laborious process requiring invoices, accounts payable and receivable, payment terms (30, 45, 60?) and many, many people.”  We’ve all heard of Bitcoin but most do not realize that Bitcoin is powered by the Blockchain, which is a distributed database of data records.  It’s this approach to managing all the back…

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