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What should A.I. Developers and Marketers know about the Autonomous Car revolution

What should A.I. Developers and Marketers know about the Autonomous Car revolution

Your auto­mo­bile will soon be the ulti­mate media immer­sion tool, watch Net­flix (jobs at Net­flix), YouTube, Play VR base­ball against your friend in anoth­er autonomous car. Yeah so what if that was sup­posed to be Sci­ence Fic­tion stuff, it is here now, accept it! Could you imag­ine plan­ning an even longer com­mute to get more work done while in your car away from the hus­band and kids. Jason Har­ri­son, glob­al CEO of Gain The­o­ry says “Cars are essen­tial­ly becom­ing the next must-have mobile device.” Price­wa­ter­house­C­oop­ers projects that spend­ing in the autonomous-car indus­try will bal­loon to $43.2 bil­lion glob­al­ly by 2021. Elec­tric Car man­u­fac­tur­er Tes­la (jobs at Tes­la) is adding 1,600 employ­ees to fast-track its autonomous dri­ving efforts. Ford just made a deal with Google to col­lab­o­rate on the automak­er’s autonomous ambi­tions. Gen­er­al Motors revealed it is invest­ing $500 mil­lion in the car-ser­vice app Lyft in order to beat its com­peti­tors to the self-dri­v­ing future. Mer­cedes-Benz joined with con­nec­t­ed-home play­er Nest to cre­ate ETA, a tool that enables a car approach­ing one’s house to send a sig­nal to adjust the ther­mo­stat ahead of time. “Rather than open­ing up an own­er’s man­u­al that’s 500–600 pages long, you watch a lit­tle bit of the video, put…

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