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What is Xfinity and Why Should I Care?

Comcast

Cable giant Com­cast rebrand­ed their TV, inter­net, phone and home con­trol ser­vices two years ago under the name Xfin­i­ty to coin­cide with the digi­ti­sa­tion and wide­spread improve­ment of their ser­vices, includ­ing improved inter­net speeds, HD ser­vices and diver­si­fied con­tent view­ing options. Com­cast are the biggest home inter­net provider and cable oper­a­tor in the Unit­ed States, with stakes in many cable net­works includ­ing NBCU­ni­ver­sal and an oper­at­ing rev­enue of over 55 bil­lion as of last year. They are extreme­ly well estab­lished and have the biggest share of the media oper­a­tor mar­ket, with over 18 mil­lion cus­tomers to date. Comcast’s Xfin­i­ty cov­ers many ser­vices that the com­pa­ny are already well known for pro­vid­ing, which begs the ques­tion “why Xfin­i­ty?”.  While they have stat­ed that the changes in their ser­vices are big enough to jus­ti­fy their re-brand­ing, should we real­ly care? Com­cast Con­fu­sion A major re-brand­ing effort by any com­pa­ny usu­al­ly hap­pens when big changes are made to the prod­ucts and ser­vices offered, but in the case of Com­cast there has evi­dent­ly been some con­fu­sion. The Xfin­i­ty brand was estab­lished in 2010 – two years after the project was first intro­duced under the name “Project Infin­i­ty”- and despite rough­ly $640 mil­lion in adver­tis­ing…

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