:

Assignment Editor for NBC TV in San Jose -

Tuesday, June 13, 2017

Why You Want to Work at Soundcloud -

Wednesday, May 17, 2017

Why You Want to Work at Moogsoft -

Wednesday, May 10, 2017

Motion Graphics Designer – Making CrossFit Come Alive – Scotts Valley Californina -

Tuesday, May 9, 2017

Nielsen Why You Want to Work at this Digital Transformation Organization -

Wednesday, May 3, 2017

Why a Magic Leap Job Could be for You -

Wednesday, April 26, 2017

Yext Why You Should Work There – Scaling Local Information Globally -

Wednesday, April 19, 2017

Tesla – Why you want to work at Tesla The Future of Cars – 1000 Jobs Available -

Tuesday, April 11, 2017

Why You Want to Work at Tableau – They Help People Actually Understand Their Data -

Wednesday, April 5, 2017

Narrative Science Why You Want to Work Here– Can the Computer Write Stories Better Than You? -

Thursday, March 30, 2017

What can BlockAI and blockchain technology do for you? -

Wednesday, March 29, 2017

Doob 3D Could Replace the Photo Industry with Real-Life Sculptures -

Wednesday, March 29, 2017

Palantir, The Most Secret Company Ever:
Why You Should Work There
-

Tuesday, March 21, 2017

Nvidia Makes AI computing possible in Cameras
Why You Should Work There
-

Wednesday, March 15, 2017

How fast is this Blockchain thing going to take over? -

Monday, January 30, 2017

Is 360 Video the Future of Media? -

Wednesday, January 18, 2017

How is VNTANA Creating Social Augmented Reality with Hologram Technology? -

Wednesday, January 11, 2017

What Will Making a VR Game While in Virtual Reality be like? -

Wednesday, January 4, 2017

UltraHaptics – Control Everything with Just the Wave of a Hand -

Thursday, December 22, 2016

QVC Lifestyle On Air Program Host National Search -

Friday, December 16, 2016

Making Job Search Easier by Finding the Great Companies First

Find a
JOB
Title/Keywords Company Name
City, state or zip (optional)
 

Mobile video viewing is soaring says Ooyala

Video analytics giant Ooyala has interesting news for mobile advertising agencies: video viewing is migrating to mobile big-time.

Ooyala’s Global Video Index for Q1 2013, which crunched data from 200 million users in 130 countries, makes for disruptive reading for the television industry, too, especially traditional cable firms, which have been curiously resistant to the rise of internet streaming.

A mobile video explosion

The Index shows that 10 percent of online video is now being viewed from tablets and smartphones – a figure which has big implications for mobile advertising campaigns and for traditional cable companies. The latter simply haven’t tapped the wireless market at all. But tablets are the real star of the story: video viewing on these babies soared by a third compared with Q1 2012.

If anyone in mobile advertising still cleaves to the conventional wisdom that people watching online video like their sequences short and sweet, they’re in for a surprise. Over a half of the video content viewed on mobile devices was long-form (i.e., more than ten minutes in duration). The days of short YouTube snippets are fading – 25 percent of the video content viewed on tablets was 60 minutes or longer in duration. Video producers, in other words, are going to need to move to mobile if they’re to keep up with their customers’ requirements.

A new video era for mobile advertising? 

And Video on Demand just doesn’t cut it amongst mobile users. There’s no doubting that people like it, but not nearly as much as they love live video. Four times as many tablet viewers watched live (sports, special events, live news, etc.) as opposed to VOD, a ratio which was even more pronounced amongst desktop viewers where it reached 13 to 1.

Ooyala’s head of products, insights and optimization, Sudhir Kaushik, said, “Cross-device measurement is critical for content owners and broadcasters as they move their premium content online. Our ability to collect content and advertising data from each viewer on any device at any time and then process that information into insights in real-time is what differentiates us. With these insights, media companies can take specific actions to determine the appropriate device and ad strategy that result in the best possible experience for its viewers.”

There’s an audible rumble starting: video producers stampeding toward mobile.

Print Friendly
Leave A Comment

You must be logged in to post a comment.