:

Is Salesforce a Great Place to Work? -

Wednesday, June 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?
-

Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
JOB
Title/Keywords Company Name
City, state or zip (optional)
 

Welcome to Media Jobs: Companies & People

The Career Intelligence™ Authority

Revamped Bing sets its sights on Google with Pepsi Challenge style campaign

Microsoft’s search engine, Bing, is taking bold steps to lose its status as Google’s less sophisticated little brother with a new campaign called “Bing it On.” If successful, online advertising sales could benefit from a search engine to rival Google for accuracy and relevance. A mountain to climb? So, what can the forward-looking search engine marketing specialist, business development manager and adverting sales manager glean from the new campaign?  “Bing it On” borrows from Pepsi’s famous blind taste challenges during the ‘70s and ’80s and presents side-by-side search results for five search queries, pitting Bing against Google.  Searchers then choose which results are best and which are a draw.  So far, Microsoft claims, the results of its own blind trials are in its favor by 2 to 1. Breaking the “Google habit” is going to involve a formidable struggle. Google commands a thundering 66.8 percent of the search market, with growth of 1.8 per cent since Bing made its first appearance in June 2010.  This compares to Bing’s still feeble 15.8 percent, virtually all of which has been gained from Microsoft partner Yahoo. Playing the long game Despite the relatively small gains, some industry insiders believe Bing it On is…

Read More

Discovery Channel Slowing Down?

Though Discovery Communications’ Q2 report showed earnings up 15.4 percent from last year, the company plans to slow its production during Q3. According to AdWeek.com, Discovery Communications CEO David Zaslav indicated that the cultural appeal of the Olympics has affected the number of premieres the company will release on its networks during the third quarter, including its flagship network, the Discovery Channel. What does this mean for customers? How will the slow down affect Discovery Communications’ 2012 profits? Looking At Q2 According to Discovery Communications’ Corporate Press Release, the Q2 earnings report showed a net income of $293 million, which was 15.4 percent higher than the amount reported for Q2 2011. Total revenues also increased by 7 percent from the same quarter last year, with an ending value of $1.14 billion. Though the company’s overall revenue fell slightly short of the $1.16 billion analysts had originally predicted for this quarter, Discovery Communications’ Q2 net income was significantly higher than the same analysts had expected. While financial analysts had predicted earnings of only 70 cents per share for Discover Communications during Q2, the quarterly report showed actual earnings to equal 76 cents per share. During Q2, Discovery Communications’ dramatic increase in…

Read More

Doubling UP: $200 Million More for New Video Creators at YouTube

In 2011, Google invested $150 million into the creation of over 100 YouTube channels, most of which featured exclusive content from the likes of The Onion, Slate and The Wall Street Journal. Several celebrities also joined the effort, including such media sensations as Madonna, Ashton Kutcher and Amy Poehler. YouTube’s humble beginnings may have emphasized awkward vlogs and endless cat videos, but this heavy investment has forced the company to take on a more sophisticated approach. The effort proved an overwhelming success, with the commissioned YouTube channels quickly landing millions of subscribers. Pleased with the results, Google is now investing another $200 million in the project. According to The Wall Street Journal, this money will be used to promote existing channels and upgrade videos for a more user-friendly experience. A Trial And Error Approach To Video Content Google’s YouTube initiative has proven successful thus far, but it took quite a few blips along the way to get there. Channels are given extensive creative license, leaving them with them with the opportunity to either shine or flop. Larry Aidem, the mastermind behind YouTube channel MyISH, experienced several ups and downs along the way. His first few videos featured presenters chatting about…

Read More

Cheil Worldwide Spends $50M to Go Global

Cheil Worldwide solidified its global presence in the advertising world with the $50 million purchase of North Carolina-based McKinney. According to Tanzina Vega of the New York Times, McKinney will keep its name, but with the purchase, the successful advertising company becomes part of Cheil Americas. The New York Times quoted from an e-mail statement from Cheil Worldwide chief executive, Nack-Hoi Kim. The purchase represents the beginning of the “next chapter in the company’s transformation into a global network made of the best local ad agencies.” Cheil Seeking to Bolster US Presence Mr. Kim continued the e-mail by explaining that “McKinney is one of the best advertising agencies in the world’s largest advertising market. Their highly creative, integrated approach is recognized as the most effective in the world.” McKinney was formerly part of Havas, another global advertising holding company, until 2008 when it bought itself back. Cheil was formerly owned by Samsung and has struggled to create a solid, visible presence in the United States. Two Prize-Winning Advertising Companies Come Together If McKinney wasn’t well-known to Americans, all of that changed in April of 2012 when the company went up against Culver City, California-based WDCW LA (Wong Doody Crandall, Wiener,)…

Read More

How Amazon will Blow Away Google

When are web users bypassing Google for Amazon?  When they are searching for products.  Why search in Google for products that are on Amazon?  It gets even more significant when mobile comes into play.  Using Amazon’s mobile app shoppers can buy at Amazon right from their phone. The vast majority of Google’s revenue is from paid advertising.  The biggest growth in this paid advertising is from the sale of products.  Looks like Amazon has a large advantage.  Thanks to Business Insider for the video.

Read More