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Media Rating Council gives green light to new online advertising viewabilty standard -

Thursday, April 24, 2014

Birchbox head skywards with new marketing and international expansion plans after raising $60 million -

Wednesday, April 23, 2014

With its latest office in New York buzzing with success, ad retargeting startup AdRoll sets it sights on global expansion -

Tuesday, April 22, 2014

BloomNation heads for New York as it expands to become the Etsy for flowers -

Tuesday, April 22, 2014

Livefyre’s new comment sharing product aims to make history of comments imprisoned at the foot of the page -

Friday, April 18, 2014

New York’s video ad tech startup Tremor Video introduces cross screen optimization -

Thursday, April 17, 2014

Blippar continues to evolve and heads for the next frontier in mobile advertising: wearables -

Wednesday, April 16, 2014

Curalate, the social marketing startup that snatched success from the jaws of disaster, adds Tumblr -

Tuesday, April 15, 2014

The rise and rise of gourmet cook-at-home meal-kit subscription service Blue Apron -

Monday, April 14, 2014

Introducing Genesis Media, a New York ad firm -

Friday, April 11, 2014

New York startup Convies enters the social space with its private video messaging app -

Thursday, April 10, 2014

Introducing VengoLabs, the New York tech startup that brings online advertising to point-of-purchase kiosks -

Wednesday, April 9, 2014

Cross-platform mobile ad retargeting startup Drawbridge throws video support into its bag of wizardry -

Tuesday, April 8, 2014

Introducing the New York agency that looks like a general store: Meet Van’s General Store -

Monday, April 7, 2014

New York-based veteran of advertising, R/GA’s Bob Greenberg, on what lies ahead in business and advertising -

Thursday, April 3, 2014

Revealed: Upworthy’s new revenue model -

Wednesday, April 2, 2014

Mobile payment startup Square brings a virtual currency world closer with new partnership with Coinbase -

Tuesday, April 1, 2014

Will New York mobile ad tracking startup AppsFlyer transform the mobile advertising market? -

Monday, March 31, 2014

New York’s Nomi acquires Media Armor -

Friday, March 28, 2014

Birchbox follows Warby Parker, Bonobos, with new bricks-and-mortar store alongside its ecommerce site -

Thursday, March 27, 2014


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  • Media Rating Council gives green light to new online advertising viewabilty standard

    Media Rating Council gives green light to new online advertising viewabilty standard


    Ad industry group the Media Rating Council is to shake up online advertising in a move that should benefit online advertising agencies, advertisers, brands and consumers alike. Creative art directors and talented account managers with media jobs in reputable online advertising agencies will almost certainly approve of the new measure, which should help ensure that agencies and advertisers only pay for ads that have actually been viewed by the human eye. Why “served” ad metrics cheat art directors  For too long, an online ad has been counted as an impression that must be paid for [...] Read More
  • Birchbox head skywards with new marketing and international expansion plans after raising $60 million

    Birchbox head skywards with new marketing and international expansion plans after raising $60 million


    Ecommerce analysts who’ve been reading the marketing runes over the years will know that the rage for peddling “things in a box” kicked off in a big way a couple of years ago and then fizzled. Many of the ideas – sex toys in boxes, booze in boxes, razors in boxes – turned out to be fads with little longevity. But a few things-in-boxes ideas have gone from strength to strength, proving much more durable. And Birchbox, purveyor of monthly subscription boxes of beauty samples and one of the most successful ecommerce startups in New York, is definitely among them. Success in a [...] Read More
  • With its latest office in New York buzzing with success, ad retargeting startup AdRoll sets it sights on global expansion

    With its latest office in New York buzzing with success, ad retargeting startup AdRoll sets it sights on global expansion


    Here’s a question to exercise the gray matter of the jobbing business development manager: how does an ad tech startup leap from $19 million in investment to $89 million in a single bound? Answer: have a tried and tested product that really does help marketers get a sound return on investment from their digital advertising campaigns. Like ad tech startup AdRoll, for example, which has just raised a princely $70 million in Series C. Soaring success  With its newly-opened New York office (led by former Google and Say Media exec Neil Coleman) steaming ahead to become the company’s most [...] Read More
  • BloomNation heads for New York as it expands to become the Etsy for flowers

    BloomNation heads for New York as it expands to become the Etsy for flowers


    Imagine you’re an ecommerce manager by day but a poker whizz-kid by night; the chances are that if you won an event at the World Series of Poker, flowers wouldn’t be the first thing on your mind. But they were on poker aficionado David Daneshgar’s mind when he won a WSP even in 2008. Maybe our daydreaming e-commerce manager might wish to think again: Daneshgar and his two buddies, Farbod Shoraka and Gregg Weisstein, used the $27,000 winnings to launch a new online florist marketplace. A blossoming marketplace  Born in 2011, BloomNation is on course to grow into the Etsy of the [...] Read More
  • Livefyre’s new comment sharing product aims to make history of comments imprisoned at the foot of the page

    Livefyre’s new comment sharing product aims to make history of comments imprisoned at the foot of the page


    Social media managers who are used to (and a little bored with) the convention of user comments being confined to the bottom of the page are in for pleasant surprise: San Francisco-headquartered social engagement startup Livefyre, which has offices in New York and London, is bringing user comments into the content itself, courtesy of its groundbreaking new product, the aptly-named Sidenotes. Comments live If that’s whetted the curiosity of social media managers looking for lively interactive innovations here’s how it works: when publishers using the product turn it on, a little word [...] Read More
Untitled Document

Internet Advertising

Media Rating Council gives green light to new online advertising viewabilty standard

Media Rating Council gives green light to new online advertising viewabilty standard

Apr 24, 2014
Ad industry group the Media Rating Council is to shake up online advertising in a move that should benefit online advertising agencies, advertisers, brands and consumers alike. Creative art directors and talented account [...] Read More
Curalate, the social marketing startup that snatched success from the jaws of disaster, adds Tumblr

Curalate, the social marketing startup that snatched success from the jaws of disaster, adds Tumblr

Apr 15, 2014
There can’t be many account managers working in online advertising agencies these days who could fail to ignore the importance of social media as a major channel for successful campaigns; but one of the most successful [...] Read More

Mobile

Blippar continues to evolve and heads for the next frontier in mobile advertising: wearables

Blippar continues to evolve and heads for the next frontier in mobile advertising: wearables

Apr 16, 2014
People with media jobs in mobile advertising agencies who frequent these pages will probably feel that it was only five minutes ago that we were reporting a big new update from Blippar, the lightning fast augmented [...] Read More
Cross-platform mobile ad retargeting startup Drawbridge throws video support into its bag of wizardry

Cross-platform mobile ad retargeting startup Drawbridge throws video support into its bag of wizardry

Apr 8, 2014
San Mateo-based startup Drawbridge, whose ad retargeting technology helps mobile advertising agencies and brands target their ads to relevant consumers across devices and platforms, has just announced that it’s now [...] Read More

e-commerce Media News

Birchbox head skywards with new marketing and international expansion plans after raising $60 million

Birchbox head skywards with new marketing and international expansion plans after raising $60 million

Apr 23, 2014
Ecommerce analysts who’ve been reading the marketing runes over the years will know that the rage for peddling “things in a box” kicked off in a big way a couple of years ago and then fizzled. Many of the ideas [...] Read More
BloomNation heads for New York as it expands to become the Etsy for flowers

BloomNation heads for New York as it expands to become the Etsy for flowers

Apr 22, 2014
Imagine you’re an ecommerce manager by day but a poker whizz-kid by night; the chances are that if you won an event at the World Series of Poker, flowers wouldn’t be the first thing on your mind. But they were on [...] Read More

Companies & People

Online video advertising startup YuMe presents new Video Reach platform for agencies and TV brand advertisers

Online video advertising startup YuMe presents new Video Reach platform for agencies and TV brand advertisers

Last year, we reported on video ad company YuMe’s ambitions to deliver effective video ads across multiple devices in the age of screen fragmentation. Business development managers and others with media jobs in online advertising may remember that YuMe’s Senior VP of Marketing, Ed Haslam, was talking back then about how to hold viewer’s attention across multiple screens at a time when online video advertising was starting to explode. And now his firm has pulled a technological rabbit out of the hat to do just that, with the launch of a new brand named Video reach. A good year YuMe, as the more informed business development manager may be aware, has had a rather good time of it over the last year. It raised $65 million during its IPO last July, just as it planned to do after turning profitable and posting a net income of $6.3 million (a radical turnaround from the $11.1 million loss it made in 2012). It also managed to increase its gross margin from 38 percent to 46 percent over the same interval and its revenue for 2012 had grown by 70 percent on the previous year to reach $116.7 million. Figures like that tend…

Will Comcast Actually Buy Time Warner Cable or Will this be Charter's Wake up Call?

Will Comcast Actually Buy Time Warner Cable or Will this be Charter’s Wake up Call?

I don’t believe this deal will happen the way its currently structured and here’s why. First off, there are too many volatile variables in this deal in its current form;  the all stock price, softening equities market and other very motivated buyers in the market. I believe that this is only the first move in a larger plan. Time Warner Cable is utilizing a very smart strategy to maximize the sale price for the company; witness that Rob Marcus, the CEO, is a former Mergers and Acquisition attorney. So the battle for Time Warner Cable has come to an end, or has it? Yesterday Comcast announced a $45.2 billion dollar deal to purchase Time Warner Cable, representing a share purchase price of $158.82 per share. This is a significant increase from Charter Cable’s previous offers of $132.50 per share. But there is a big difference. Charter’s offer was substantially cash and Comcast’s is completely a stock deal. Also, we’re now talking about a major anti-trust review. Even with a sell off of 3 million subscribers Comcast would still control 30% of the industry nationwide. Given the lack of competition in each market this does not sound like a slam dunk. A year ago Comcast…

Out of stealth at last - Black Pearl Systems morphs into Lyve Minds, the 'cloud in your living room'

Out of stealth at last: Black Pearl Systems morphs into Lyve Minds, the “cloud in your living room”

When it emerged back in June that former Apple executive Tim Bucher was assembling a killer team of tech wizards for his new Silicon Valley startup Black Pearl Systems, any savvy product manager could tell you that something exciting was in the offing. But what, exactly, that something was remained a mystery – until now. Solving unsolved problems Black pearl Systems has just come out of stealth with a new name – Lyve Minds – and a new product, LyveHome, which helps users access and back up their personal videos and photos whether they’re at home on their desktops or on the hoof on their smartphones. Initially, Bucher and his team were, well, stealthy about what they were developing, but GigOM journalist Janko Roettgers helped sate the curiosity of intrigued product managers by working out that the new firm was building mobile-media sharing technology for the Android OS and that its likely name would be Lyve. Bucher has now revealed that Lyve Minds aims to solve a hitherto unsolved problem: how to let users store and share as many videos and movies as they like on their mobile devices. Only a small number of people back up their personal media…

Mplifyr Bringing Big Loyalty Programs to Businesses for a Small Cost

INTERVIEW: Mplifyr Bringing Big Loyalty Programs to Businesses for a Small Cost

Can you create a low cost business incentive program before you finish your morning coffee?  How about one that provides reward points that can be used at major companies including United and Delta Airlines? Roy Weissman of MediaJobs.com spoke with James Duchenne from Mplifyr who has built a do it yourself platform for businesses to create their own loyalty program.         James explains the need for his service: “Most companies that do not have the funds at the moment, what they’re trying to do is they’re trying to find the cheapest, sort of solution out there, because their competitors have some sort of program active. It’s sort of working, but they’re trying to compete with that and offer the same benefits to the same customer pool without really thinking about the consequences of loyalty.” According to Duchenne loyalty programs are quickly becoming an important element of most businesses and are valuable in attracting and retaining customers. Listen in or read along as Roy Weissman talks with James about why he believes that Mplifyr will command the lead in its market niche. You can listen to the interview as well as read it below:   Roy:   My…