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The Biggest Name in the Media Industry is the Last Name You’d Expect -

Wednesday, July 30, 2014

NY based StrikeAd ramps up APAC operations with new GM -

Tuesday, July 29, 2014

Image-sharing startup Imgur improves image discovery with new features -

Monday, July 28, 2014

Über-Networker With Hot Leads Needed For Travelzoo’s Business Development Manager Position -

Thursday, July 24, 2014

NY ad firm Intent Media looks to European expansion -

Tuesday, July 22, 2014

The BAM Connection agency launches: ad creativity through simplicity -

Monday, July 21, 2014

Chameleon Wanted at Likeable Media for Community Manager Position -

Friday, July 18, 2014

Pond5 moves to conquer more of digital media market -

Thursday, July 17, 2014

Mobile adverting startup mNectar lets consumers test-fly apps -

Wednesday, July 16, 2014

Johannes Leonardo is TTI Floor Care’s new lead agency -

Tuesday, July 15, 2014

Bark & Co builds out the pooch lover’s market -

Monday, July 14, 2014

Upworthy’s recently launched promoted posts are a resounding success -

Friday, July 11, 2014

Tinder’s new NY-based rival Hinge nets big new investment -

Thursday, July 10, 2014

Introducing LocalMaven, the startup that tracks and incentivizes recommendations -

Wednesday, July 9, 2014

Mobile advertising spend will outstrip digital rivals by 2016 -

Tuesday, July 8, 2014

Multiple retailers, one point of purchase: 72Lux launches Shoppable -

Tuesday, July 8, 2014

Facebook massively multiplies its video ad reach with LiveRail acquisition -

Monday, July 7, 2014

GoDaddy appoints Barton F. Graf 9000 as lead agency -

Thursday, July 3, 2014

Social video journalism moves forward with new NowThisNews acquisition -

Wednesday, July 2, 2014

Mobile ad tech startup TapCommerce now belongs to Twitter -

Tuesday, July 1, 2014

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  • 9299314514_d57bd9e92c

    The Biggest Name in the Media Industry is the Last Name You’d Expect


    They’re one of Apple’s primary partners, appearing at keynotes for new Apple product launches. They are slated to engage in 400,000 hours of streaming live video in 2014, and revenues for the year are estimated at $800 million. By 2016, their revenue projections will hit $1 billion. They’re among the most popular choices for content infrastructure, and one of the biggest media companies in the country. This company isn’t known as a media giant; they’re far more recognizable in other circles, though.   One of the biggest media companies in the industry [...] Read More
  • NY based StrikeAd ramps up APAC operations with new GM

    NY based StrikeAd ramps up APAC operations with new GM


    Mobile advertising startup StrikeAd is taking a big leap forward with a new general manager, Ryan Murray, for its Singapore and APAC office. Smarter mobile advertising for smarter agencies People with media jobs in mobile advertising agencies will almost certainly have heard of this New York startup, which was founded in 2010. As we reported in October 2012, its unique Demand Side Platform (DSP) delivers quick, transparent planning and optimized ad delivery for agencies and advertisers involved in global campaigns. And with its acquisition of mobile ad tech startup AdMobius that year, it [...] Read More
  • Image-sharing startup Imgur improves image discovery with new features

    Image-sharing startup Imgur improves image discovery with new features


    Imgur, the popular image-sharing site, is making it easier for users to find the pictures they’re interested in with some new features. Finding what interests you… Social media managers and community managers who preside over burgeoning communities will be familiar with the difficulty users can face when a social network really takes off: the sheer quantity of content posted makes it very difficult for them to find what they’re interested in. With 1.5 million images being uploaded with each passing day, Imgur has decided it needs to do more to live up to its reputation as “The [...] Read More
  • NYC hotel-mela

    Über-Networker With Hot Leads Needed For Travelzoo’s Business Development Manager Position


    It takes a unique type of person to hunt out the best places to dine, dance and relax in a city the size of New York. That is why Travelzoo Local is hunting for a Business Development Manager that is the quintessential Über-Networker for the NYC scene, knowing what is hot and what is not in the Big Apple.  The best candidate for this face-paced position will enjoy the challenge of finding the best services at the best prices for the Travelzoo audience. APP LY HERE     13 Million Americans Looking For Incredible Deals On Travelzoo Travelzoo is the ultimate site to find the best [...] Read More
  • NY ad firm Intent Media looks to European expansion

    NY ad firm Intent Media looks to European expansion


    NY ad company Intent Media, which specializes in advertising products for the travel industry, has raised $22.7 million in new funding. Ads based on real-time intent  As any art directors or account managers who visit these pages will be aware, we like to focus on up-and-coming online advertising agencies and other fledgling firms much of the time here. But sometimes, it’s good to see how a more established company is doing. And Intent Media, by all accounts, has been doing extraordinarily well. The Series C round (led by New York’s Insight Venture Partners) brings the company’s [...] Read More
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Internet Advertising

upworthylogo

Upworthy’s recently launched promoted posts are a resounding success

Jul 11, 2014
Over just three months, “promoted posts” (native advertising) on NY startup Upworthy have outperformed the site’s standard editorial posts. Advertising as meaningful posts Every business development manager in [...] Read More
GoDaddy appoints Barton F. Graf 9000 as lead agency

GoDaddy appoints Barton F. Graf 9000 as lead agency

Jul 3, 2014
Internet services company GoDaddy has dropped Deutsch New York and appointed New York startup Barton F. Graf as its agency of record. A business development manager’s dream account  This is the kind of account most [...] Read More

Mobile

NY based StrikeAd ramps up APAC operations with new GM

NY based StrikeAd ramps up APAC operations with new GM

Jul 29, 2014
Mobile advertising startup StrikeAd is taking a big leap forward with a new general manager, Ryan Murray, for its Singapore and APAC office. Smarter mobile advertising for smarter agencies People with media jobs in [...] Read More
Mobile adverting startup mNectar lets consumers test-fly apps

Mobile adverting startup mNectar lets consumers test-fly apps

Jul 16, 2014
Mobile advertising startup mNectar has recently taken a big step forward in its mission to change the way we relate to mobile apps. The San Francisco-based company was founded in 2012, and earlier this month closed a [...] Read More

e-commerce Media News

Shoppable

Multiple retailers, one point of purchase: 72Lux launches Shoppable

Jul 8, 2014
NY startup 72Lux has just launched Shoppable, new online marketplace that lets people make purchases from multiple retailers in one place. The evolution of a shopping idea Canny ecommerce analysts who’ve followed the [...] Read More
Walker & Co’s Bevel shave system bags $7 million

Walker & Co’s Bevel shave system bags $7 million

Jun 18, 2014
New York entrepreneur Tristan Walker has just announced a princely $7 million Series A investment for his ecommerce firm, Walker & Co. The twenty-nine year-old former Foursquare business development lead and [...] Read More

Companies & People

9299314514_d57bd9e92c

The Biggest Name in the Media Industry is the Last Name You’d Expect

They’re one of Apple’s primary partners, appearing at keynotes for new Apple product launches. They are slated to engage in 400,000 hours of streaming live video in 2014, and revenues for the year are estimated at $800 million. By 2016, their revenue projections will hit $1 billion. They’re among the most popular choices for content infrastructure, and one of the biggest media companies in the country. This company isn’t known as a media giant; they’re far more recognizable in other circles, though.   One of the biggest media companies in the industry right now is actually MLB Advanced Media, the tech company of Major League Baseball. How Major League Baseball Became a Media Industry Giant With their innovative approach to media, MLB’s tech division is now considered more of a media company than a baseball organization. MLB Advanced Media began with MLB.com, and was funded through an agreement with the thirty baseball clubs which comprised of $1 million each year over a four-year span. The estimated cost was $120 million, but MLB Advanced Media began turning a profit three years later. After investing less than $75 million, investors started to see ROI, and now those thirty owners are earning annual…

Bark & Co builds out the pooch lover’s market

Bark & Co builds out the pooch lover’s market

NYC’s Bark & Co, the dog-lover’s ecommerce tech company, has just netted a cool $15 million in Series B led by Resolute.vc. Ecommerce analysts whose minds are turning to New York’s doggie treat subscription service BarkBox are, so to speak, barking up the right tree: Bark & Co came into being as a result of the astonishing success of “the box”. It seems as though canine lovers are a populous breed: so great has been the success of BarkBox that Bark & Co recently launched a new vet care-on-demand service, BarkCare, as well as a new content portal aptly named “The Bark Post”. Services for doggie lovers The latter attracted 1 million visits in December last year but by June that number had skyrocketed to 10.5 million. It doesn’t take a genius ecommerce analyst to figure out that there’s a big dog-loving market out there, and Bark & Co intend to corner it. In addition to BarkBox, BarkCare and the Bark Post, the company has also just introduced a new mobile app, BarkBuddy, which it describes as “Tinder for dogs.” Users simply swipe left or right to indicate whether or not they love the doggie images posted there. Thereupon, they‘re…

Roberts

Roberts Communications: blending human insights with high tech knowledge

Young business development managers who have grown up in the digital age might know a good deal about the best technology for driving online advertising sales, but do they know about the unique human insights that appeal to prospective customers’ heads and hearts? A Rochester agency which began life when “digital” meant something you did with your metacarpals knows a thing or three about both. Unique human insights Roberts Communications began life in Manhattan in 1971, before moving upstate to Rochester and eventually settling on the High Falls site that has been its home since 1995. And for business development managers who like the notion of fusing high tech with human insights, the agency’s watchword is “CustomerThink”. If that’s left our business development manager feeling as baffled as she is intrigued, Roberts defines it as uncovering “unique human insights” to produce the advertising messages that’ll have the greatest impact because they’re based on a deep understanding of what goes on inside customers’ heads and hearts. Essentially, the agency directs its creative juices into linking the right consumer with the right product at the right moment. As anyone who’s held media jobs in internet advertising for any length of time will…

Online video advertising startup YuMe presents new Video Reach platform for agencies and TV brand advertisers

Online video advertising startup YuMe presents new Video Reach platform for agencies and TV brand advertisers

Last year, we reported on video ad company YuMe’s ambitions to deliver effective video ads across multiple devices in the age of screen fragmentation. Business development managers and others with media jobs in online advertising may remember that YuMe’s Senior VP of Marketing, Ed Haslam, was talking back then about how to hold viewer’s attention across multiple screens at a time when online video advertising was starting to explode. And now his firm has pulled a technological rabbit out of the hat to do just that, with the launch of a new brand named Video reach. A good year YuMe, as the more informed business development manager may be aware, has had a rather good time of it over the last year. It raised $65 million during its IPO last July, just as it planned to do after turning profitable and posting a net income of $6.3 million (a radical turnaround from the $11.1 million loss it made in 2012). It also managed to increase its gross margin from 38 percent to 46 percent over the same interval and its revenue for 2012 had grown by 70 percent on the previous year to reach $116.7 million. Figures like that tend…