Soundcloud is the largest of most of the streaming sites. For those of you who are well versed in the business world of streaming music, I already know what you’re thinking. The rumors of Soundcloud’s demise have been widespread for some time now, and who buys a ticket on a sinking ship? You could be proven right in the end, and you won’t be the sole prognosticator pumping your fist in the air and yelling “I told you!” if the end does in fact come. Until you’re proven correct, however, let’s examine why someone just might want to pursue a job at Soundcloud.
Soundcloud’s Good Side
Soundcloud is one of the largest and most popular listening platforms out there. It’s also been the launching pad for more than a couple artists who ended up with major recording contracts thanks to exposure through the Soundcloud listening algorithms. It’s also, arguably, been one of the premier platforms for bringing artists and fans closer together and helping the cause of music in general. Podcasters love it too. All in all, there is really very little if anything negative to say about Soundcloud as a service. It’s pretty awesome.
Soundcloud leaves Questions
While the Soundcloud service and platform are great, the business model has left something to be desired. After almost a decade in business and some very successful investment rounds totaling over $300 million, they recently had to acquire $70 million in debt funding due to an unsuccessful attempt at a new $100 million investment round. Debt funding isn’t usually a positive sign.
They’ve also just missed out on being bought several times by the likes of Twitter and Spotify, but all of the would-be suitors have up until now gotten cold feet and pulled back. Last year they launched a paid subscription service to help, but it hasn’t had much success to date. So despite the massive support from fans and users, the word on the street is that the future is questionable at best.
A Big Boat
However… Soundcloud isn’t exactly alone in the woods. Very few streaming music services have been known to turn a profit worth speaking about. But many have also failed or been bought, and others are owned by companies large enough not to care if their music offering makes money (I’m looking at you, Amazon, Microsoft, and Google). There’s also the possibility that Soundcloud just hasn’t found the right partner yet, and a white knight buyer could emerge from nowhere anytime to snatch them up and save the day — which would garner loud applause from the public.
So from my perspective here at Media Jobs, there are two very good reasons that you should consider pursuing a career with Soundcloud. 1) There is a very, very real possibility that they’ll be acquired — probably from someone with more cash and clout than Spotify and Twitter, and 2) it may be that you are the person that has the idea that turns the Soundcloud ship back onto the road towards profitable success. If you have a passion for music and have expertise in business turnarounds or in technological innovation, Soundcloud could be a unique opportunity for you.