Social media man­agers, com­mu­ni­ty man­agers and con­tent man­agers with an eye on social man­age­ment can hard­ly fail to be a lit­tle wowed by the qui­et­ly spec­tac­u­lar rise of New York start­up, Sprin­klr. The com­pa­ny has recent­ly raised a cool $15 mil­lion in its sec­ond round of ven­ture funding.