New York City startÂup LocalVox is embarkÂing on a potenÂtialÂly stratosÂpherÂic traÂjecÂtoÂry after securÂing a $7.5 milÂlion Series A investÂment last week and acquirÂing felÂlow startÂup Postling.
The comÂbiÂnaÂtion, as any chief revÂenue offiÂcer or busiÂness develÂopÂment assoÂciate will see, looks set for a very prosÂperÂous future. With its focus on straightÂforÂward, ecoÂnomÂiÂcal marÂketÂing for local small busiÂnessÂes, the addiÂtion of Postling’s techÂnolÂoÂgy and platÂform brings a unique social media angle to the firm’s reperÂtoire of strategies.
HootÂSuite for SMBs?
Postling uses a G‑mail interÂface for its social media manÂageÂment, rather than the coarsÂer and more voluÂmiÂnous stream approach, offerÂing a kind of streamÂlined and simÂpliÂfied HooteÂSuite. As such, it’s much betÂter suitÂed to SMBs, and will add a sigÂnifÂiÂcant new dimenÂsion to LocalVox’s cenÂtral misÂsion; supÂplyÂing the smallÂer fry with access to the kind of marÂketÂing tools and chanÂnels norÂmalÂly reserved for the big fish.
For LocalVox PresÂiÂdent Trevor SumÂnÂer, the essence of this approach lies in leverÂagÂing mobile.
Small busiÂnessÂes find it much easÂiÂer to meaÂsure their ROI through mobile marÂketÂing because it’s so much simÂpler to track the numÂber of cusÂtomers claimÂing deals. SMBs know that they want mobile marÂketÂing but often don’t know exactÂly how to capÂiÂtalÂize on it. They need eduÂcaÂtion, priÂmarÂiÂly, SumÂnÂer believes.
InteÂgratÂed marÂketÂing and bespoke supÂport for local businesses
Google has been tryÂing to move into the local marÂket but, accordÂing to SumÂnÂer, it’s failÂing to notice that small local firms are expandÂing their digÂiÂtal presÂence and mulÂtiÂplyÂing their marÂketÂing footÂprints by using Yelp, FaceÂbook and TwitÂter. And it’s not supÂplyÂing the desÂperÂateÂly needÂed eduÂcaÂtion SMBs require, which is preÂciseÂly where LocalVox is poised to pounce. Its unique approach is to comÂbine an inteÂgratÂed marÂketÂing platÂform, includÂing social media courÂtesy of the Postling acquiÂsiÂtion, with robust eduÂcaÂtionÂal supÂport for local firms. Every small busiÂness client on its books – and it now has 20,000 more thanks to Postling — is assigned a dedÂiÂcatÂed supÂport rep to offer taiÂlored guidÂance on enhancÂing local marÂketÂing and improvÂing SEO.
LocalVox is doing well since launchÂing last NovemÂber. It’s presentÂly expeÂriÂencÂing douÂble-digÂit month on month growth – and things looks set to get a good deal betÂter. With 27 milÂlion SMBs in the USA needÂing input like this, this startÂup looks set to expand well beyond the Big Apple.