Wappwolf, the tech startup from Linz but now based in San Francisco, has this week launched its brand new automated multi-posting tool, iBeam.it
Chief technology officers, product managers and chief revenue officers alike will be interested in what makes iBeam.it unique, given that automated multi-posting tools have been around since the cloud gave users a plethora of options for hosting files or sharing their status. There’s the social status updater Ping.fm (now owned by HootSuite), online work collaboration tool Dispatch, cloud search utility CloudMagic, and automated task activator IFTTT (“If This, Then That”), to name
but a few.
Beam me up, Scotty
Similar in concept to IFFTT, which automatically triggers tasks when a particular action has occurred (such as, “if I change my Facebook profile, update my Twitter profile” or “alert me with a text whenever a new email arrives”), iBeam.it allows content sharing, or “beaming” as Wappwolf calls it, over several online file storage services. Currently, the service “beams” content like photos or other media and files to file storage services such as Google Drive, Flickr, Facebook, Dropbox and Instagram. But other services are in the pipeline to be added shortly, including Skydrive, Evernote, Picasa, Photobucket and Pinterest.
The startup’s co-founder and CEO Michael Eisler explained how it works using the example of photo-sharing:
“I created a beam of ‘my kids in California’ and my whole family is able to subscribe using email, Dropbox, Google Drive, Skydrive and so on. Every time we had an exciting weekend, I just drop some new pics to my Dropbox through my iPhone and all followers get a push to their receiving destination with a bunch of new photos.”
i.Beam.it, which also supports email, is intended to be more than a destination site for actioning tasks however; Wappwolf is introducing a “Beam Button” onto the site which will enable visitors to subscribe to content through whichever means they are most comfortable with. Eisler and his team are working on a project with talenthouse.com, for example, which will allow artists to reach out to their followers.
Typically a “beam” takes around five minutes to complete and will always send updates to the same recipient unless he or she turns it off. Business development associates will notice that, unlike many of its competitors, iBeam.it offers a permanent data pipeline.