Community managers and social media managers who have any serious musicians in their friendship circles will probably be aware what a headache it is for them to find other, kindred-spirit musicians to play with. Pleading little ads in newspapers like “guitarist seeks bassist” probably don’t deliver. But thanks to a social media startup called Giggem, lonesome musicians are likely to find themselves spoilt for choice.
Making music together
It’s the kind of idea that the more musically-orientated social media managers and community managers might wish they’d thought of first: a platform that lets musicians create profiles for themselves and then proceeds to recommend people with similar musical interests to connect with.
The Giggem profile showcases a musician’s interests and experiences (similar profiles can be created by songwriters, bands, managers, music labels and even fans). Emir Turan, Giggem’s founder and CEO (and, unsurprisingly, a musician) lists on his profile all his musical preferences (amongst them, glam metal, alternative metal and alternative rock). He also lists the instruments he plays, his musical experience and what and who he’s looking for.
Giggem’s algorithms then work their magic, finding users who’ll ‘harmonize’ with the data on your profile, filtering them down to the most likely matches and recommending that you connect with them. The profiles, Turan says, function as résumés and Giggem acts like a matchmaker, bringing kindred musical spirits together. Musicians end up finding people they’d never have come across with those wistful newspaper ads – and if they’re not impressed with Giggem’s recommendations, they can use the site to conduct their own searches.
An unrivalled network
Although it’s been around for a few months, it only launched officially on June 10th. Musically-minded community managers and social media managers may be surprised to find that, according to Turan, no similar musicians’ social networks exist out there. Fandalism focuses on helping musicians showcase their work and even connect with others, but it lacks the close matchmaking capacity of Giggem and it doesn’t let other industry pros join.
Giggem, says Turan, “will always be a useful tool for a band to find a new member quickly, anytime they need.”
He’s got a lot faith in his creation, having invested $600,000 of his own into the startup. In the future, he plans to generate money by offering pro tools and by advertising.