Can anyÂone make monÂey sellÂing ed tech? One comÂpaÂny thinks so and could be valÂued at over $1 bilÂlion dollars.
It all starts with the ABC’s with the mega kids app called ABCmouse.
The holy grail for jobs at app comÂpaÂnies or othÂer tech jobs or media jobs isn’t to land a job at Google, or Microsoft, or Apple. It’s landÂing a job at the next Google or Microsoft or Apple before they get there. To find that comÂpaÂny, you want to look at any nexus between a curÂrent or comÂing sociÂetal change and techÂnoÂlogÂiÂcal advances. One of the marÂkets where this is curÂrentÂly hapÂpenÂing is eduÂcaÂtionÂal technology.
The Ed Tech Opportunity
Ed tech is fast approachÂing a $10 bilÂlion marÂket, and eduÂcaÂtionÂal reform is a huge issue in our culÂture, so opporÂtuÂniÂties should be abunÂdant. But while there have been some great prodÂucts and ideas develÂoped, the next mega-comÂpaÂny hasÂn’t yet emerged. At least not in the pubÂlic eye.
Enter ABCÂmouse, a learnÂing app for chilÂdren between ages 2 and 7 (curÂrentÂly, 2–8 soon) made by eduÂcaÂtionÂal start up The Age of LearnÂing, based in GlenÂdale, CA. As far as eduÂcaÂtionÂal start ups or ed tech go, you could say they’re startÂing to get grey. The comÂpaÂny was foundÂed in 2007 by Doug Dohring and spent four years develÂopÂing before they launched their first prodÂuct for parÂents in 2010 and for teachÂers in 2011, unlike the preÂvailÂing trend in tech of movÂing as fast and far as posÂsiÂble quickly.
AnothÂer trend that ed tech comÂpaÂny Age of LearnÂing bucks is expanÂsion. SevÂerÂal years ago they had disÂparate prodÂucts here and there, but they decidÂed to conÂsolÂiÂdate them, and their future plans, into a sinÂgle flagÂship prodÂuct which became ABCÂmouse. The comÂpaÂny has said that ABCÂmouse will be their sinÂguÂlar focus going forÂward. They’ve found what they do realÂly well and focused there. The app has conÂsisÂtentÂly been listÂed near the top in the most downÂloaded and highÂest grossÂing catÂeÂgories and is curÂrentÂly availÂable in only the US and (very recentÂly) ChiÂna. That will likeÂly change soon, however.
Age of Learning Secures New Funding
After a preÂviÂous fundraisÂing round in 2011 and 2012 of $30 milÂlion, Age of LearnÂing just secured $150 milÂlion in new fundÂing at a $1 bilÂlion valÂuÂaÂtion from IconÂic CapiÂtol. That puts it squareÂly at the top of its space, and there is plenÂty of room for growth both in the range of the prodÂuct and in its geoÂgraphÂiÂcal reach. Not surÂprisÂingÂly, there are also plenÂty of job openÂings at the comÂpaÂny right now, from app develÂopÂers to book ediÂtors to cusÂtomer serÂvice reps.
ABCÂmouse is a subÂscripÂtion serÂvice that proÂvides unlimÂitÂed access to more than 7,000 activÂiÂties for $7.95 per month and allows three child proÂfiles. Schools, Head Start cenÂters, comÂmuÂniÂty cenÂters, and libraries have free access. The comÂpaÂny has over $100 milÂlion in annuÂal revÂenues and is profÂitable, and the room for expanÂsion is pretÂty masÂsive. First, expandÂing to k‑12, then expandÂing in the rest of the world.
For anyÂone lookÂing for jobs in media, tech, eduÂcaÂtion, or a mix of these, this seems to be a ripe opporÂtuÂniÂty that doesÂn’t always come along. If you are interÂestÂed in a job with Age of LearnÂing, you must apply from a deskÂtop or lapÂtop online here.