It may be a vanity state, but it’s revealing all the same. Silicon Valley based tech startup BlueStacks, whose software lets users run their Android apps on PCs and Macs, has just exceeded 5 million organic installs via its homepage.
As every business development associate, product manager and chief revenue officer can tell you, this isn’t half bad considering it only took the firm eight months to hit. The milestone follows news that the startup has partnered with Asus and AMD, both of which plan to pre-load its unique “Layercake” technology on more than 100 million units.
Android apps come to PCs – and maybe Windows RT?
Chipmaker AMD brought its catalogue of apps to all its Windows 7 and Windows 8 devices with the launch of its app store “AppZone” in September, and has optimized BlueStacks’ technology for all its GPUs and APUs. It also led the $6.4 million Series B funding round in October 2011. BlueStacks’ total investment now stands at $15 million, with other investors including Qualcomm, Ignition Ventures, Citrix and Andresen Horowitz.
The recent partnerships are just the beginning. BlueStacks has plans to team up with more PC manufacturers to pre-install its technology, helping to bring a fair swathe of the 750,000+ Android apps to all of them. But a major step is rumored to be underway, making “Layercake” available to Windows RT, the mobile version of Windows 8 used for ARM devices.
A win-win scenario?
Although BlueStacks is neither confirming nor denying the rumor, if true, it could prove to be a win-win deal for both it and Microsoft. Although it’s been pushing its new Surface tablets hard, Microsoft has so far had disappointing sales, leading MSFT to slash its initial order from 4 million to 2 million.
And one of the chief reasons for the slow sales is likely to be the dearth of apps – developers simply haven’t built them for Windows 8 in anything like the numbers created for iOS or Android devices.
Problem solved? Well, maybe. Microsoft’s Windows Defender may force BlueStacks to release its own app on the Window Store – and then disapprove it. But if it did develop the technology for ARM devices, it could deliver a huge boost to its own fortunes and make the Surface tablet a good deal more attractive to consumers, too.