A bright new star in the world of e‑commerce is poised to rise with the imminent launch of BidXcel, the new marketing wing of e‑commerce solutions firm XcelBids.
XcelBids offers products, services, shopping and entertainment to a worldwide market and its new marketing concept is intended to revolutionize the Network Marketing and e‑commerce arenas.
Word of the new service has traveled fast through the industry grapevine: prior to its launch, BidXcel has already garnered thousands of pre-registrants.
Just about every forward-thinking e‑commerce manager, web content manager and e‑commerce analyst will find their ears pricking up at this development. Initially, BidXcel will offer three categories of auction – the perennially popular Penny Auction, Unique Lowest Bid and Unique Highest Bid.
In addition, it will feature a massive online store with a dizzying array of products to appeal to a global customer market.
Innovating in a highly innovative market
This is the latest in a series of innovations in the e‑commerce marketplace. We reported recently on Wal-Mart’s highly successful new search tool, Polaris, which is based on semantics technology and ensures far greater relevancy and accuracy for customer search results.
Home Depot has also been proving itself inventively adaptable in the e‑commerce market, recently closing its Big Box stores in China in favor of the vast online home improvement market in the country. The firm’s own research has shown that, unlike the U.S. market, bricks-and-mortar home improvement stores just don’t appeal to Chinese consumers, whereas virtual stores most certainly do.
The birth of a new giant?
BidXcel is certainly thinking big, and has plans to expand from its HQ in Denver to multiple corporate offices across the globe. It’s the brainchild of two highly creative industry veterans: Andrew Bracken and David Hofer, who between them have 40 years of experience in retail, e‑commerce and internet technology, holding executive positions in giant firms such as Wal-Mart, AT&T, Microsoft and Intel.
David Koerner, the company’s attorney (a legal crackerjack with over 25 years of experience in e‑commerce, including work with giants like Herbalife), said, “The founders and executive team are dedicated to the long term durability of the company. We plan to be always diligent and meticulous in maintaining the high legal standards and ethics set forth by any governing agencies.”
Such trenchant ethical commitments look set to pay off.