BrightLine in New York, the leading provider of rich media advertising on television is in need of a Product Manager. They are experiencing significant growth and looking for an experienced Product Management leader to help develop the products and services that will get them to the next level as well as provide education and product marketing internally and externally about how those products benefit our clients and end users. They are developing the next generation of UXTV™ rich media advertising products for television and proprietary iQ ad serving and analytics platform.
As a Product Manager you will guide the team charged with growing existing products and the development of new products. You must possess a unique blend of ad tech industry experience, business acumen, and technology understanding. A deep understanding of the ad tech and keen interest in new advertising trends/practices is required. You must be able to understand the strategic big picture and manage a team to ensure successful implementation and roll-out.
Have ownership of the full product lifecycle and roadmaps – from conception through implementation, go-to-market, optimization and evolution – for all ad products.
Who is the right candidate for the Product Manager position at BrightLine?
You will be the internal evangelist for ad products and services, working closely with other managers to ensure incorporation of ad products across connected TV partner platforms/apps.
Extensive knowledge of ad serving technologies, audience targeting, program optimization, analytics, and industry-standard performance benchmarks for mobile + web. Identify and drive product solutions across teams (E.g. Development, Operations, Analytics, Creative, and Sales). Incorporate feedback from Sales, Operations and customers (agencies, direct clients) to address market needs and improve the efficiency of all ad products.
Evaluate the revenue impact of new ad features, programs and technologies. Create and manage priorities from clients and strategic needs. Write detailed product/feature specifications and create mock-ups when needed. Gather, write and manage requirements collected from various sources.
Create and manage potential partner relationships. 6+ years in Ad Tech working with product management, analytics, and technology. Experience with interactive rich media is a plus. You are not a designer but you have great design sense especially in regard to overall user experience. Deep understanding of the ad tech eco-system.
Strong understanding of the media and advertising echo system and how it is evolving, especially understanding of the TV-to-digital migration and its challenges. B.S. Degree (or equivalent) in Engineering or Computer Science.
What does BrightLine have to say about its services?
Join the cutting edge of advertising where television meets digital! The company enables advertisers and content distributors with the design, deployment and data aggregation they need to engage TV viewers in the fragmented and rapidly evolving landscape.