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Welcome to Media Jobs: Mobile Jobs

The Career Intelligence™ Authority

MediaJobs.com is a pro­fes­sion­al’s great­est resource for find­ing the newest media jobs, bud­ding com­pa­nies, hir­ing con­nec­tions, and tech­no­log­i­cal­ly advanced prod­ucts that can help to jump-start a career. If you’ve been search­ing for mobile mar­ket­ing jobs, mobile devel­op­er jobs, mobile adver­tis­ing jobs, or mobile appli­ca­tion devel­op­ment jobs, MediaJobs.com has the resources to get you con­nect­ed. For those who cur­rent­ly have mobile jobs or mobile devel­op­ment jobs, we have the lat­est infor­ma­tion on new prod­ucts that will help you excel in your field. Here, you can find up-to-date infor­ma­tion about the lat­est advance­ments in mobile mar­ket­ing made by the largest com­pa­nies such as Inmo­bi, Jump­tap, Adfon­ic, Cus­tomer Mag­net­ism, Res­o­lu­tion Media, Blue Moon Works, Red Door Inter­ac­tive, Infuse Cre­ative, Mobile­Mox­ie, mobileStorm, Punch­kick Inter­ac­tive, WASP Mobile, and much more. We also pro­vide infor­ma­tion about up and com­ing mobile adver­tis­ing com­pa­nies that could be the next big suc­cess includ­ing com­pa­nies such as Addic­tive Mobil­i­ty, a mobile agency that tar­gets social media, 5thFinger, 12snap, and 2ergo, a mobile mar­ket­ing agency that is com­plete­ly dig­i­tal and focus­es its efforts on using new media plat­forms to sell prod­ucts and ser­vices. Keep read­ing for arti­cles about some of the best mobile mar­ket­ing com­pa­nies through­out the world. You can also search for a spe­cif­ic mobile mar­ket­ing com­pa­ny or mobile adver­tis­ing jobs by click­ing here or enter­ing a com­pa­ny name in the field below.

Breaking News for Mobile Advertising Agencies Circa 1605

Mobile adver­tis­ing agen­cies may be inter­est­ed in a brand new “break­ing news” iPhone app. Circa1605, crafti­ly named after the year the world saw its first news­pa­per, has devel­oped an app specif­i­cal­ly designed for smart­phone users who like to keep abreast of the news with­out all the fluff. Atoms of news CEO Matt Gal­li­gan believes the news options cur­rent­ly avail­able for smart­phone users are plen­ti­ful but not par­tic­u­lar­ly good.  With the Cir­ca app, he explains, news con­tent “gets a dif­fer­ent design, so that it fits on the screen and the fonts look appro­pri­ate, but the con­tent itself hasn’t changed. The time that you con­sume with this device is dra­mat­i­cal­ly dif­fer­ent.” In an approach that has drawn com­par­isons with some mobile phones adver­tis­ing cam­paigns, lengthy report­ed arti­cles are sup­plant­ed by short, punchy bits of infor­ma­tion about head­lin­ing events across the world.  The “bits” (or “atom­ic units of news” in Circa’s lan­guage) are aggre­gat­ed and forged into coher­ent­ly short sto­ries by the company’s 12 writ­ers based in the U.S., the U.K. and Chi­na. Gal­li­gan likens each “atom­ic unit” to a flash­card – but a con­tin­u­al­ly updat­ed one that brings devel­op­ing news on a spe­cif­ic top­ic at the tap of a but­ton. The tech­nol­o­gy…

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Tumblr says yes to mobile advertising with new app

Mobile adver­tis­ing agen­cies have a new app to focus their atten­tions on thanks to a new ini­tia­tive by the blog net­work Tum­blr. The rise of mobile It’s only a few months since six-year-old Tum­blr start­ed let­ting adver­tis­ers pay for opti­mal place­ment but, accord­ing to its VP Derek Got­tfrid, the num­ber of peo­ple using the network’s mobile prod­uct has soared by 400 per cent in the last six months.  All of a sud­den, mobile phones adver­tis­ing starts to look entic­ing. That’s why the net­work has now opened the doors to mobile adver­tis­ing cour­tesy of a new app. The new prod­uct is expect­ed to help make Tum­blr its first annu­al prof­it this year once adver­tis­ers sign up to debut it. The network’s head of sales, Lee Brown, claims that the aver­age adver­tis­ing pur­chase has now reached “just under six fig­ures.” The New York-based start­up has enjoyed impres­sive suc­cess over its short life and now plays host to around 100 mil­lion blogs, all of which can be themed. The range spans the cere­bral­ly artis­tic, like dis­plays of a photographer’s best work, to dis­tinct­ly quirky, like the dog which can bal­ance food on its head. Users can share con­tent from their own blogs or…

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DSP: a promising path through the mobile advertising jungle?

With a recent study by research com­pa­ny Berg sug­gest­ing that mobile adver­tis­ing accounts for a mere one per cent of the glob­al adver­tis­ing out­lay, it’s a fair bet that mobile adver­tis­ing agen­cies are all ask­ing “How can we expand this mar­ket?” A mobile device far­ra­go Despite the mas­sive uptake of mobile devices, mobile phones adver­tis­ing is no stroll in the park. There’s a pro­lif­er­at­ing far­ra­go of dif­fer­ent hand­sets to con­tend with, sport­ing dif­fer­ent screen sizes, oper­at­ing sys­tems and capa­bil­i­ties. To com­pli­cate mat­ters fur­ther, Apple has been set­ting its Safari brows­er to reject third-par­­ty cook­ies (the sta­ple of online adver­tis­ing) from its iOS prod­ucts (iPhone and iPad). There’s a lit­tle more flex­i­bil­i­ty with Android devices, but there’s also a lot of frag­men­ta­tion: dif­fer­ent devices use dif­fer­ent ver­sions of the OS. A new path through the mobile jun­gle But some up-and-com­ing agen­cies are forg­ing a promis­ing path through this tech­no­log­i­cal jun­gle. It hinges on the use of a DSP – demand side plat­form. This allows busi­ness to pur­chase adver­tis­ing space in a tight­ly tar­get­ed way – and mea­sure the suc­cess of each cam­paign. In the online ad world, it con­nects adver­tis­ers with ad exchanges; the mobile ver­sion – like that deployed by…

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Mobile advertising will turn to apps and video in 2013, YuMe’s Ed Haslam predicts

How can mobile adver­tis­ing agen­cies deliv­er the most effec­tive mobile adver­tis­ing cam­paigns in the age of screen frag­men­ta­tion? That’s a ques­tion at the fore­front of Ed Haslam’s mind. The senior VP of mar­ket­ing with San Fran­­cis­­co-based video ad-tech firm YuMe recent­ly vis­it­ed Lon­don for the Chang­ing Media Sum­mit, dur­ing which he squeezed in an inter­view with The Guardian news­pa­per. Why the three c’s mat­ter more than size Tech­nol­o­gy has brought us a pletho­ra of dif­fer­ent screen sizes and devices, from desk-top bound Goliaths to tablets to smart­phones. And recent research from YuMe sug­gests that screen size does mat­ter — as Haslam explains: “So larg­er screens are more emo­tion­al then small­er screens in terms of bio­met­ric mea­sure­ment.  But what mat­ters more is some­thing we call the three c’s, which are: clut­ter, cre­ative and con­text.  So while screen size mat­ters, what mat­ters a lot more is what is on the screen as it relates to adver­tis­ing effi­ca­cy.” There’s more to mobile adver­tis­ing than geolo­ca­tion and direct response cam­paigns (entic­ing users to respond in the moment), Haslam believes. Mobile devices, espe­cial­ly tablets, aren’t mere­ly func­tion­al, on-the-hoof gad­gets and can be used in a more “leaned back way”, some­thing brands are increas­ing­ly inter­est­ed in.…

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Fast-rising mobile ad agency Verve is set for the stars with $14 million venture funding deal

Loca­­tion-based mobile adver­tis­ing agency Verve Mobile, which spe­cial­izes in geo-tar­get­ed and geo-fenced cam­paigns, has boost­ed its cof­fers yet again with a third round of ven­ture fund­ing led by Nokia Growth Part­ners and Qual­comm. Oth­er investors includ­ed BlueRun Ven­tures, a reg­u­lar fun­der of up-and-com­ing mobile adver­tis­ing agen­cies, and this lat­est $14 mil­lion cash injec­tion brings Verve’s total invest­ment to at least $21 mil­lion (the com­pa­ny secured $7 mil­lion from BlueRun in the pre­vi­ous round, so $21 mil­lion is prob­a­bly a con­ser­v­a­tive esti­mate). In the world of mobile phones adver­tis­ing, this agency is clear­ly doing some­thing right. A mobile star ris­es Just take a look at the stats: the agency’s net­work attracts 108 mil­lion uniques every month and can now claim brag­ging rights over 6 bil­lion month­ly impres­sions.  Com­pare that with one of the real­ly big guys, pub­licly trad­ed mobile adver­tis­ing firm Mil­len­ni­al Media: it made over $47.4 mil­lion in rev­enue last year when it hit 380 mil­lion uniques in Q3. That’s not a bad com­par­i­son for a ris­ing firm that start­ed life in 2005 – the era that saw the birth of a wave of mobile ad firms like AdMob (now owned by Google) and Quat­tro (now owned by Apple). Verve…

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