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What’s the Programmatic Hype about Start Up HYPR

What's the Programmatic Hype about Start Up HYPR

Look­ing for a job is very com­pet­i­tive. If you are only apply­ing to jobs online you will encounter sub­stan­tial com­pe­ti­tion. At MediaJobs.com our objec­tive is to make it as easy as pos­si­ble to find a job at a great com­pa­ny and with the least amount of com­pe­ti­tion.

At MediaJobs.com we have estab­lished our mis­sion of Find­ing the Great Com­pa­nies First. In keep­ing with our mis­sion we have cre­at­ed this inter­view series with some of the newest star­tups in the New York City mar­ket area.   We encour­age you to learn about some of the newest com­pa­nies and think about what might be a good fit for you.

What is the name and loca­tion of your com­pa­ny and who are the founders?

The company’s name is HYPR and we are locat­ed at 250 Green­wich st, Man­hat­tan, NYC (7TH World Trade Cen­ter). The founders are Gil Eyal (CEO) and Guy Tamir (CTO).

How did the idea for your start-up come about?

After doing over 100 deals with celebri­ties and social influ­encers while work­ing at Mobli, our founder, Gil Eyal, decid­ed to do some­thing about the biggest chal­lenge he faced when deal­ing in the space. Every oth­er form of adver­tis­ing was sup­port­ed by data and ana­lyt­ics, and in par­tic­u­lar, detailed infor­ma­tion about the audi­ence that he would engage. When work­ing with celebri­ties and influ­encers, no such infor­ma­tion was avail­able, and adver­tis­ers had to rely on lim­it­ed van­i­ty met­rics like “num­ber of fol­low­ers”.

Of the key peo­ple involved what is everyone’s expe­ri­ence and back­ground?

Gil Eyal- Pri­or to found­ing HyPR, Gil Eyal served as a men­tor to com­pa­nies at Star Farm Ven­tures start­up accel­er­a­tor pro­gram, Acen­to Dig­i­tal Media and 26MGMT. Dur­ing his career, Gil pro­cured endorse­ment deals with and for major celebri­ties and social media stars such as Leonar­do DiCaprio, Tobey Maguire, Lil Wayne, Pit­bull, Ser­e­na Williams, Adam Levine, Austin Mahone, Zen­daya Cole­man and Pit­bull, Nash Gri­er, Cameron Dal­las, Bart Bak­er, Carter Reynolds and Hayes Gri­er. Before that he was a hi-tech exec­u­tive at Mobli Media, Dis­ney (Play­dom) and Dell and spent 5 years as a com­mer­cial lawyer.

Guy Poreh- Has 16 years expe­ri­ence in the online adver­tis­ing world, with pri­or expe­ri­ence as the CEO of Y&R Inter­ac­tive in Tel Aviv and the EVP of New Media at BBDO Tel Aviv. As a sea­soned mar­keter Guy has won mul­ti­ple inter­na­tion­al awards includ­ing Cannes Lion, Clio’s, New York Fes­ti­val and more. At HyPR he plays an impor­tant role in enhanc­ing the company’s shift into pro­gram­mat­ic buy­ing.

Jarett Sims- Jarett Sims has a wealth of skills, rang­ing from 5+ years as a User Inter­face design­er, to expe­ri­ence as a full-stack devel­op­er. He has prod­uct man­aged and launched over a half dozen mobile apps, which have gar­nered over 1MM down­loads. As Direc­tor of Prod­uct at HYPR, Jarett leads the way in craft­ing and man­ag­ing the prod­uct roadmap for new ver­sions, call­ing upon a firm grasp of the com­pa­ny vision, as well as under­stand­ing clients’ needs and pain points to build against.

Jonathan Chan­ti- Jonathan has over 6 years of beau­ty expe­ri­ence work­ing across, pho­to pro­duc­tion, mod­el man­age­ment, and tal­ent pro­cure­ment. Jonathan joined HyPR in June of 2015, hav­ing spent four years at Plat­inum Rye Enter­tain­ment work­ing in the Beau­ty Divi­sion, spear head­ing new busi­ness for their in-house cast­ing divi­sion and Plat­inum Rye’s office in Tel Aviv, both of which he was instru­men­tal in devel­op­ing. Pri­or to Plat­inum Rye Jonathan worked in the Com­mer­cial Beau­ty Divi­sion of Inno­v­a­tive Artists, sup­port­ing the divi­sion in plac­ing mod­els into TV com­mer­cials, script­ed series, and com­mer­cial cam­paigns.

How do you see your com­pa­ny cre­at­ing val­ue or dis­rupt­ing an exist­ing mar­ket?

At HYPR, we’re tar­get­ing the 8 Bil­lion Dol­lar social influ­encer mar­ket, and turn­ing it from man­u­al and cum­ber­some, to auto­mat­ic, easy and scal­able.
By devel­op­ing tech­nol­o­gy that under­stands influ­en­tial social accounts and what their audi­ence looks like (demo­graph­ics, inter­ests, age groups and more), we can tar­get, auto­mate, and opti­mize influ­encer mar­ket­ing.

HyPR’s mar­ket­place will be the first pro­gram­mat­ic plat­form for long tail influ­encer mar­ket­ing.

When was the busi­ness found­ed and how are you being fund­ed?

HYPR was found­ed in ear­ly 2014. We are cur­rent­ly clos­ing our sec­ond fund­ing round, lead by pri­vate investors.

What is the cur­rent size of your busi­ness, num­ber of employ­ees?

As for now we are a team of 11 peo­ple and grow­ing.

What is the prod­uct and or ser­vice you are pro­vid­ing?

HYPR- a plat­form that pro­vides brands, agen­cies, and buy­ers with pro­pri­etary research tools for the pro­cure­ment, access, and track­ing of social influ­encers for cam­paigns and mar­ket­ing ini­tia­tives. Our tech­nol­o­gy under­stands influ­en­tial social accounts and what their audi­ence looks like (demo­graph­ic, inter­ests, age groups, and more. We can now tar­get, auto­mate, and opti­mize influ­encer mar­ket­ing.

App Blaster- We lever­age top social media accounts to reach up to 250 mil­lion eye­balls. App blaster helps apps dri­ve un-incen­tivized, organ­ic down­loads and ben­e­fit from the vis­i­bil­i­ty a top rank in the App Store pro­vides. We guar­an­tee that apps will pro­pel to the top 25 in the US app store.

Explain how you are seek­ing entry into your mar­ket­place.
We’re enter­ing the mar­ket­place with a two-pronged strat­e­gy.

The first is pro­vid­ing brands unpar­al­leled cam­paign results uti­liz­ing our influ­encer run ver­ti­cals. E.g. our app ver­ti­cal App­blaster appblaster.hyprbrands.com pro­vides Cost Per Installs of real organ­ic users at a frac­tion of the cost app pub­lish­ers get from Face­book, Google or ad net­works.

The sec­ond is enabling small social media influ­encers the oppor­tu­ni­ty part­ner with brands who would nev­er have been able to find them, and thus get reward­ed and paid for the audi­ence they cul­ti­vat­ed and cre­at­ed a rela­tion­ship with.11. What seems to be the biggest strength of the team so far?

Our team’s expe­ri­ence and per­son­al con­nec­tions. We have put togeth­er a team of experts in the Tech­nol­o­gy, Mar­ket­ing, and Enter­tain­ment indus­tries that are award win­ning inno­v­a­tive thinkers and that are moti­vat­ed to pro­duce a prod­uct that will change the indus­try.

What was your great­est “Ah-Ha” moment to date?
Real­iz­ing that the ana­lyt­ics and data we have on influ­encers’ audi­ence can help us cre­ate the first influ­encer pro­gram­mat­ic mar­ket­place. We can pro­vide easy, scal­able star pow­er.

What was the fun­ni­est thing that has hap­pened?
Order­ing 144 hood­ies with the HYPR logo and find­ing out on arrival that they’re the wrong col­or.

If you can only do one thing in your indus­try what would that be?
Change the influ­encer mar­ket­ing indus­try from man­u­al and cum­ber­some, to auto­mat­ic, easy and scal­able.

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