Is Salesforce a Great Place to Work? -

Thursday, December 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?

Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
Title/Keywords Company Name
City, state or zip (optional)

What does SoPost Mean for the Future of Mail Delivery?

How many times have you ordered some­thing online, only to miss the deliv­ery?

Accord­ing to the founders of the lat­est app on the block, SoPost, failed first-time deliv­er­ies have direct costs of almost £1 bil­lion in the UK alone and this issue is some­thing the Lon­don-based start up is hop­ing to address, if you’ll par­don the pun.

This lat­est app is some­thing those on the look­out for media jobs won’t want to be with­out – after all, you don’t want to miss that inter­view date or job offer.

By map­ping social IDs like Twit­ter han­dles, Face­book names, phone num­bers and email address­es SoPost aims to link these with phys­i­cal address­es so pack­ages will always find you, whether you’re at work, at home, or at Mom’s. The ser­vice can also be used to send gifts to friends using noth­ing more than a Twit­ter user­name or a Face­book ID.

What is it Exact­ly?

SoPost founder Jonathan Gru­bin explains: “An address should be where you are, or where you want things to be sent, rather than the last post­code some­body has for you.

“SoPost is about turn­ing the things that we know and that rarely change – like our social IDs and email address­es – into our phys­i­cal loca­tions, cre­at­ing almost a proxy for postal address­es in the process.”

The idea is that postal address­es need no longer be fixed and soli­tary. By tap­ping into the SoPost tech you might tell the ser­vice that your Face­book name links to home as this is where you post your sta­tus updates, where­as your Twit­ter han­dle might be hooked up to your work address as you have to tweet as part of your job. You get the idea.

You can even link PO or lock­er box­es, College’s or any­where else that’s will­ing to receive your mail. Imag­ine that? Your DVD’s arriv­ing at your favorite cof­fee shop where you always check your email on a Sat­ur­day morn­ing. Rather than hunt­ing down missed deliv­er­ies, your mail is fol­low­ing you.

How Does it Plan to Mon­e­tize?

Cur­rent­ly SoPost takes care of ful­fil­ment, but when it embarks on stage two and achieves inte­gra­tion with e‑commerce part­ners it will con­trol the data and will dis­close it only for the pur­pose of ful­fil­ment and will enforce strict rules on what they can do with that data.

The com­pa­ny has also estab­lished some pret­ty cool part­ner­ships with oth­er online play­ers. For exam­ple the Play it Again Sam record label will be giv­ing CDs away to any­one who tweets with their cam­paign hash­tag. Guess who’ll be tak­ing care of the ful­fil­ment..? Send­Grid will be using SoPost to dis­trib­ute gifts to its part­ners and We Are Tea is tar­get­ing blog­gers and oth­er influ­encers with a sam­ple give­away. These com­pa­nies will be pay­ing for SoPost’s ser­vices because any­one who has infor­ma­tion has some­thing valu­able. Some­thing they can sell.

Can it Make Mon­ey?

The SoPost strat­e­gy relies heav­i­ly on get­ting con­sumers onboard and hand­ing over their details – they only weapon they will real­ly have in their armory. Unfor­tu­nate­ly the one big flaw in the plan might be that many peo­ple don’t know where they’re going to be each Sat­ur­day morn­ing for exam­ple. Tech means peo­ple are increas­ing­ly mobile and they like it that way. So it may be that SoPost have cre­at­ed a solu­tion to a prob­lem that doesn’t real­ly exist.

Peo­ple still order online even when they know they may not be around to take deliv­ery of their items, and if they need some­thing in a hur­ry they pay extra for next day deliv­ery. Or they go to a store. With an expect­ed seed round expect­ed to raise total of around £100K SoPost has not set its aspi­ra­tions too high. If it starts small and grows slow­ly it may just get there as the lure of typ­ing in a name rather than a whole address cer­tain­ly does sound con­ve­nient.

Print Friendly, PDF & Email
Leave A Comment

You must be logged in to post a comment.