What does the Vice Pres­i­dent Mar­ket­ing do?

If you can think of any aspect of mar­ket­ing, the vice pres­i­dent has a say in it. The Vice Pres­i­dent Mar­ket­ing orga­nizes mar­ket­ing plans at a com­pa­ny, inject­ing them­selves into the entire process. They might ini­tial­ly con­tact mar­ket researchers and ana­lysts to deter­mine what prod­ucts are in demand, work with prod­uct design­ers to meet that demand, and brain­storm adver­tis­ing cam­paigns with mar­ket­ing specialists.

Loca­tion and Opportunity

Accord­ing to Indeed.com, com­pa­nies across the coun­try are look­ing to hire a vice pres­i­dent of mar­ket­ing. Some of the top-hir­ing com­pa­nies are locat­ed in areas, such as:

New York, NY

San Fran­cis­co, CA

Chica­go, IL

Los Ange­les, CA

Boston, MA

These Vice Pres­i­dent Mar­ket­ing is the pri­ma­ry modes of com­mu­ni­ca­tion between low­er-lev­el mar­ket­ing man­agers and high-lev­el cor­po­rate exec­u­tives, man­ag­ing var­i­ous depart­ments through the mar­ket­ing process. They mea­sure the effec­tive­ness of mar­ket­ing cam­paigns and report what meth­ods work or what meth­ods need adjustment.

As the vice pres­i­dent of the mar­ket­ing depart­ment, this exec­u­tive is held respon­si­ble for a mar­ket­ing ini­tia­tive’s suc­cess or fail­ure. Giv­en the high degree of respon­si­bil­i­ty they’re assigned, they work with mul­ti­ple man­agers and direc­tors who help them imple­ment their ideas. Some pro­fes­sion­als they work with include:

Adver­tis­ing Executive

Mar­ket Research Director

Chief Mar­ket­ing Officers

Qual­i­fi­ca­tions

Before they become vice pres­i­dents, these indi­vid­u­als gain years of expe­ri­ence in oth­er mar­ket­ing man­age­ment posi­tions. They must under­stand mul­ti­ple aspects of the mar­ket­ing mix, and have worked between depart­ments to suc­cess­ful­ly ini­ti­ate cam­paigns. Most com­pa­nies look for pro­fes­sion­als who have gained between 10 and 15 years of expe­ri­ence in marketing.

A vice pres­i­dent of mar­ket­ing must also show they have the edu­ca­tion­al back­ground need­ed to make good, research-backed deci­sions, as well as pos­sess nec­es­sary lead­er­ship skills. Most vice pres­i­dents earn mas­ter’s of busi­ness admin­is­tra­tion degrees before tak­ing on the position.

Becom­ing a Vice Pres­i­dent Marketing

Because they are so impor­tant to the over­all suc­cess of a busi­ness or com­pa­ny, vice pres­i­dents of mar­ket­ing are high paid exec­u­tives. The medi­an income of a vice pres­i­dent of mar­ket­ing in August 2012 was $205,000. Exec­u­tives in large com­pa­nies stand to earn even high­er wages depend­ing on their effectiveness.

If you’re inter­est­ed in a job as the Vice Pres­i­dent Mar­ket­ing please review the hun­dreds of jobs below locat­ed in New York City.