:

Palantir, The Most Secret Company Ever:
Why You Should Work There
-

Tuesday, March 21, 2017

Nvidia Makes AI computing possible in Cameras
Why You Should Work There
-

Wednesday, March 15, 2017

How fast is this Blockchain thing going to take over? -

Monday, January 30, 2017

Is 360 Video the Future of Media? -

Wednesday, January 18, 2017

How is VNTANA Creating Social Augmented Reality with Hologram Technology? -

Wednesday, January 11, 2017

What Will Making a VR Game While in Virtual Reality be like? -

Wednesday, January 4, 2017

UltraHaptics – Control Everything with Just the Wave of a Hand -

Thursday, December 22, 2016

QVC Lifestyle On Air Program Host National Search -

Friday, December 16, 2016

How Massive Can You Make Virtual Reality, literally? -

Wednesday, November 23, 2016

Doob 3D Could Replace the Photo Industry with Real-Life Sculptures -

Wednesday, November 16, 2016

Can SyncThink Read Your Mind? -

Wednesday, November 9, 2016

Can CodeFights Get You That Developer Job? -

Wednesday, November 2, 2016

Giftbit is Giving You Your own Online Currency and Gift Cards -

Thursday, October 6, 2016

Visionect Can Turn Traffic into an Advertising Opportunity -

Tuesday, October 4, 2016

Houzz – Transforming Homes into Augmented Reality Shopping Malls -

Thursday, September 29, 2016

What is Happening at UBER at this Very Moment? -

Tuesday, September 27, 2016

Waygo Translation App takes you out for Chinese -

Thursday, September 22, 2016

Is the Operator App a Media Game Changer? -

Tuesday, September 20, 2016

How much Money can you make in VR? -

Thursday, September 15, 2016

What is a Chatbot and how can it Change your Business? -

Tuesday, September 13, 2016

Making Job Search Easier by Finding the Great Companies First

Find a
JOB
Title/Keywords Company Name
City, state or zip (optional)
 

Tinder’s new NY-based rival Hinge nets big new investment

Social discovery/matchmaking network Hinge has bagged a handsome $4.5 million in new investment, despite apparently being a clone of Tinder.

Structured data not endless swiping

The more discerning social media managers who read this headline will, of course, already be on the lookout for distinguishing features that make this New York startup distinct from its more established rival. And if those same social media managers experiment with both matchmaking apps they’ll quickly find it. Instead of swiping through seemingly limitless queues of prospective mates as in Tinder, Hinge uses structured data clues to create daily “romance graphs.”

It’s not as bloodless and mathematical as it sounds: Hinge effectively gives its users a daily set of tailored matches based on parameters like a user’s profession, interests, education history and previous romantic “likes” from the past. And it’s certainly gaining a goodly amount of traction, with its Android and iOS userbase up 300 percent this year across the nine cities it operates in: NYC, Atlanta, Boston, Chicago, Dallas, LA and Washington, DC (the company relocated from the latter to NYC last year).

A big door opens

OK, so it’s still a lot smaller than Tinder, which manages 850 million swipes and 10 million matches every day. But social media managers with their radar tuned to the social grapevine will know that Tinder is currently in the midst of a PR debacle, suspending its CMO and co-founder Justin Mateen late last month in the wake of allegations of sexual harassment. Given that the online dating market is becoming global, and Tinder is experiencing a significant wobble, a massive opportunity is standing right before Hinge.

The Hinge dating app doesn’t just pair up friends-of-friends who simply share the same job or the same college background. Pulling data from Facebook, it identifies more subtle connection parameters, like the fact that Ivy League alums enjoy intermingling, or that guys who specialize in finance tend to have a romantic preference for female lawyers! Did you know that? I certainly didn’t.

There’s no need for those slightly excruciating eHarmony-style essays; users can just add a few extra tags about, say, their personality, their religion, their ethnicity, or their favorite dating spots.

A big door has just opened for this startup. We wish it well.

Print Friendly
Leave A Comment

You must be logged in to post a comment.