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Manager Instructional Technology at George Washington University -

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Nielsen Why You Want to Work at this Digital Transformation Organization -

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LeBook Business Development Job for Trend Setter -

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What should A.I. Developers and Marketers know about the Autonomous Car revolution

What should A.I. Developers and Marketers know about the Autonomous Car revolution

Your automobile will soon be the ultimate media immersion tool, watch Netflix (jobs at Netflix), YouTube, Play VR baseball against your friend in another autonomous car. Yeah so what if that was supposed to be Science Fiction stuff, it is here now, accept it! Could you imagine planning an even longer commute to get more work done while in your car away from the husband and kids. Jason Harrison, global CEO of Gain Theory says “Cars are essentially becoming the next must-have mobile device.” PricewaterhouseCoopers projects that spending in the autonomous-car industry will balloon to $43.2 billion globally by 2021. Electric Car manufacturer Tesla (jobs at Tesla) is adding 1,600 employees to fast-track its autonomous driving efforts. Ford just made a deal with Google to collaborate on the automaker’s autonomous ambitions. General Motors revealed it is investing $500 million in the car-service app Lyft in order to beat its competitors to the self-driving future. Mercedes-Benz joined with connected-home player Nest to create ETA, a tool that enables a car approaching one’s house to send a signal to adjust the thermostat ahead of time. “Rather than opening up an owner’s manual that’s 500-600 pages long, you watch a little bit of the video, put…

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Five screens TV, Desktop, Laptop, Tablet, Smartphone, look out Marketers, Future is here!

Five screens TV, Desktop, Laptop, Tablet, Smartphone, look out Marketers, Future is here!

There is so much unbelievable and interesting content out there nowadays that advertisers are going crazy trying to figure out ways to capitalize on all of it. Currently there isn’t a standard metric for a morphing viewing industry. There needs to be a single-source measurement for every possible content interface, tablet, mobile, streaming, etc., without it marketers are going to have a hell of time. Advertising is in a dire need to redefine what TV is. TV networks throw back at least %50 of their revenue to produce original programming, they realize that streaming is huge for their TV audiences and brands. Let’s not forget how the new practice of binge TV watching has set record breaking results for new programs and sport events. Networks have kept on top of the changing mediums for viewing the material, wherever and whenever and by doing so have seem surges in viewership. Streaming is a brand builder for TV, it creates fans, new and old, gets people engaged, especially when adding social networking into the fray. Mind you a lot of these streaming services don’t do the advertising thing, but marketers always seem to figure out way to sneak in there. It’s critical…

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Will Multi-Channel Networks take over YouTube?

Take Heed the Rise Of Multi-Channel Networks

With 1 billion visitors monthly and enough video views to equal almost one hour for every person on earth YouTube has become a target for Multi-channel Networks (MCN). Multi-channel networks (MCN) are companies affiliated with YouTube that work with some of the most successful video creation people on YouTube to maximize their income. MCNs get involved in everything from AdSense video advertising optimization to cross-promotion, funding, partner management, digital rights management, audience development and production-streamlining. In essence they are digital talent agents. This is the quiet before the storm, if you’re looking to the horizon for a glimpse into your future job, read this and take some notes. YouTube gets a billion unique visitors who in total watch 6 billion hours of video. That’s 40% of the worldwide online population. Multi-channel networks (MCNs) are hot and only going to get hotter. This is the start of the multichannel network. Enders Analysis reports investors have spent $1.65 billion on MCNs and are seeing gold for the future. Financial Times points out “YouTube may account for an extraordinary 57% of online viewing and 55% of digital video advertising worldwide, but eking a living from all this activity is surprisingly difficult”. At present MCNs…

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The Young Turks Youtube Channel is only one place to look for a job.

Wake Up and smell the JOBS, Youtube Channels like The Young Turks need people.

Have you thought about all the channels on Youtube that started out as little nothings and have blown up into major companies. Imagine if you can get a job at one of these cool media organizations from the ground up. Check out this company for instance the Young Turks. Starting back in 2002 The Young Turks was the original talk show for satellite radio and has been the longest-running daily Web show live stream ever. It’s had plenty of exposure on other networks such as — Sirius XM, Air America, MSNBC and Current TV — but it’s been online the whole time. Currently it is the most popular news channel on Youtube, the network attracts over 75 million monthly views from more than 3 million subscribers. The strategy is to not go aggregate everybody and try to win on the margins; it’s try to build your own intellectual property and find different revenue streams from that. The audience is overwhelmingly on Youtube but they do show their material on other sites like Hulu, Pluto.TV, Maker.TV and other venues, but those numbers are so small they don’t bother to track it. CEO, Cenk Uygur says, “we are not just in the…

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Is New York startup Reelio the Match.com for brands seeking top YouTube video-creating talent?

There’s a match made in heaven in the offing: New York tech startup Reelio worked out that when great YouTube video creators talk, people sit up and listen. But when brands do the same, people get skeptical. So they decided to become the “Match.com” of the “brand meets creator” YouTube world (the second biggest search tool on the planet, don’t forget). This is the kind of platform jobbing product managers salivate over. Mutual benefits? As the company’s website puts it in relation to content creators: “Brands need you to be the one that brings them to the party on the other side of town and says, “Hey, it’s cool. They’re with me.” Fortunately for you, brands are willing to pay for the privilege of your company.” The more skeptical product manager may well have figured out that brands could easily identify the top 1,000 most popular video channels on YouTube without Reelio’s help. But Reelio’s algorithms will allow them to get much, much deeper: they collect and analyze user-created videos uploaded to YouTube, identifying talent that might not be so popular but is definitely capable of producing superb videos. These creators can – and do – reach a big, engaged…

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