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Fledgling ad shop O’Keefe Reinhard & Paul clinches major account with WingStreet

Just three months after we report­ed the launch of fledg­ling ad shop O’Keefe, Rein­hard & Paul (OKR&P), news is break­ing that it’s just scooped its first mam­­moth-sized piece of busi­ness: it’s to be tak­en on by WingStreet, a mas­sive­ly suc­cess­ful unit of YUM! brands spe­cial­iz­ing in chick­en wings. This is the kind of deal to make the account man­ag­er and art direc­tor respon­si­ble for see­ing the project through very hap­py peo­ple: WingStreet’s deep fried chick­en wings have gone down a storm in the Piz­za Hut chain so the audi­ence is like­ly to be huge. An account manager’s dream account So huge, in fact, that Piz­za Hut fore­casts that WingStreet chick­en wings will short­ly morph into a ded­i­cat­ed stand-alone chain because of its pop­u­lar­i­ty on the Piz­za Hut menu. That’s like­ly to be one hel­lu­va big account for the account man­ag­er who pre­sides over it. The Vir­ginia-based Mar­tin Agency in Rich­mond pre­vi­ous­ly held the WingStreet ad account, and it will con­tin­ue to han­dle core adver­tis­ing for Piz­za Hut. But as any per­spic­u­ous art direc­tor or account man­ag­er can tell you, YUM!’s deci­sion to bring new adver­tis­ing tal­ent into its chick­en wings chain sug­gests that the fast-food leviathan fore­sees huge poten­tial in…

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