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Fuse Li-Fi and LED Fabrics together and you get the Future of Media?

What could the Future of Media look like if you fuse Li-Fi and LED Fabrics together?

So if you recall not too long ago I had writ­ten about Li-Fi or light fideli­ty and how it was a game chang­er. Well it so hap­pens that the inven­tor Pro­fes­sor Har­ald Haas has recent­ly pre­sent­ed a TED talk show­cas­ing a pro­to­type exam­ple of how his “light inter­net” would work. I’ll reit­er­ate again what this is, “broad­band trans­mis­sion using the Vis­i­ble Light Spec­trum or VLS. This is part of the elec­tro­mag­net­ic spec­trum, just like radio waves, is safe, prac­ti­cal to use and mul­ti-func­­tion­al”. So with stan­­dard-off-the-shelf LED’s (light-emit­t­ing diode), numer­ous tests were made and it appears that LED light­ing fix­tures can trans­mit wire­less data at very com­pet­i­tive high speeds. I def­i­nite­ly rec­om­mend that you watch the TED talk here: A com­mer­cial prod­uct start­ed ship­ping sev­er­al months ago as Haas has launched a com­mer­cial ven­ture called pure­Li­Fi. The prod­uct, Li-Flame, turns stan­dard LED fix­tures into wire­less Inter­net access points. Let’s take this idea a lit­tle fur­ther. You know we’ve also been fol­low­ing wear­able tech like Disney’s EM-Sense, but what would hap­pen if the clothes you wore on your body was a Li-Fi hotspot or hub? Well you know that the appli­ca­tions can only be guessed at but researchers at the Korea…

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Strap, Wearable Technology and the Future of Marketing.

Strap, Wearable Technology and the Future of Marketing.

Steve Caldwell’s wife bought him a Peb­ble smart­watch for Christ­mas in 2013. “Being a geek at heart, I start­ed writ­ing apps for it,” he said, which led to “think­ing through things like app mon­e­ti­za­tion for wear­able devel­op­ers and ad net­works for wear­ables.” Months after that fate­ful day, he and his mobile soft­­ware-devel­op­­ment part­ners had formed Strap and were accept­ed into Cincin­nati’s mar­ket­ing-focused accel­er­a­tor The Bran­dery. By late last year, they’d attract­ed $1.25 mil­lion in ven­ture fund­ing. In August, Mon­delez, one of the world’s largest snack com­pa­ny pub­licly award­ed Strap a pilot with Tri­dent gum and the Kum & Go con­ve­nience store chain, which expects the result to be run­ning in the chain’s app with­in 30 days. iOs8 (jobs in IOS) launched HealthK­it, an iPhone app that tracks steps, calo­rie burn and sleep, Mr. Cald­well believes there is a lot more to this than just giv­ing rewards for meet­ing your dai­ly step goal. He feels that bio­met­ric data could legit­i­mate­ly help shape mar­ket­ing, all using anonymized data­bas­es and opt-in pro­grams. The basic premise behind Strap is “you are what you do,” as opposed to “you are what you tweet or post,” said Strap co-founder and Chief Oper­at­ing Offi­cer Patrick Hen­shaw. That…

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DAQRI acquires Melon, what happens when you combine Augmented Reality with Mind Control?

DAQRI acquires Melon, what happens when you combine Augmented Reality with Mind Control?

First of all who is DAQRI? They’re a Los Ange­les-based start­up that cre­at­ed the DAQRI Smart Safe­ty Hel­met for blue col­lar work­ers. Their site states “every aspect of DAQRI Smart Hel­met was designed with the indus­tri­al work place in mind, from its advanced sen­sor pack­age to the intu­itive user inter­face that requires zero cal­i­bra­tion, to the bat­tery life that lasts an entire shift”. It’s a wear­able aug­ment­ed real­i­ty tool basi­cal­ly. DAQRI claims that the hel­met has more com­put­ing pow­er than any oth­er wear­able device, sport­ing a cou­ple of Qual­comm Snap­drag­on proces­sors. The com­pa­ny has devel­oped their own cus­tom soft­ware called Intel­li­Track that over­lays aug­ment­ed data onto real-world sur­faces in real-time. There are sen­sors that wrap around this device that afford a 360 degree field of vision with HD video and pho­tog­ra­phy and is sup­posed to oper­ate just fine in low light. Bri­an Mullins, the CEO of DAQRI has recent­ly stat­ed they plan on acquir­ing the start-up Mel­on and want to now inte­grate the Mel­on head­band into their smart hel­met. The acqui­si­tion is in hope that more busi­ness­es will buy DAQRI’s prod­uct, as they can now get addi­tion­al ben­e­fit of the Mel­on head­band. So what is Mel­on? Back in 2013 this…

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Wearable technology – Google Glasses tries again without the Google!

Wearable technology – Google glasses tries again without the Google!

Who is Ralph Oster­hout? Why should you try and send him your resume? He is the founder and CEO of Oster­hout Design Group (ODG). He was the design­er of the PVS night vision gog­gle used by the mil­i­tary and cre­at­ed heads up dis­play for scu­ba masks. Basi­cal­ly he was doing wear­able tech­nol­o­gy before any­one else. Now you’re excit­ed right? His com­pa­ny ODG was found­ed in 1999 as a tech incu­ba­tor, and is cur­rent­ly mak­ing wear­able tech solu­tions to the gov­ern­ment, enter­pris­es, and is shift­ing to con­sumer mar­kets. The San Fran­cis­co com­pa­ny is around 80 employ­ees. In the last six years ODG has been devel­op­ing the new gen­er­a­tion of smart­glass­es. They have man­aged to stuff thou­sands of dol­lars of tech­nol­o­gy into a pair of glass­es all for mobile use. The idea is your touch­screen tablet on your face. A souped up “Google glass­es”. NASA, the out­er space peo­ple made a state­ment that they are work­ing with ODG to explore the poten­tial of their smart­glass­es for space mis­sion work. They want to use vir­tu­al real­i­ty (VR) and aug­ment­ed real­i­ty (AR) to advance NASA’s future mis­sions and giv­ing astro­nauts advanced com­put­ing and visu­al­iza­tion tech­nolo­gies. These glass­es have posi­tion­al sen­sors to enable pre­cise AR…

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