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Fuse Li-Fi and LED Fabrics together and you get the Future of Media?

What could the Future of Media look like if you fuse Li-Fi and LED Fabrics together?

So if you recall not too long ago I had written about Li-Fi or light fidelity and how it was a game changer. Well it so happens that the inventor Professor Harald Haas has recently presented a TED talk showcasing a prototype example of how his “light internet” would work. I’ll reiterate again what this is, “broadband transmission using the Visible Light Spectrum or VLS. This is part of the electromagnetic spectrum, just like radio waves, is safe, practical to use and multi-functional”. So with standard-off-the-shelf LED’s (light-emitting diode), numerous tests were made and it appears that LED lighting fixtures can transmit wireless data at very competitive high speeds. I definitely recommend that you watch the TED talk here: A commercial product started shipping several months ago as Haas has launched a commercial venture called pureLiFi. The product, Li-Flame, turns standard LED fixtures into wireless Internet access points. Let’s take this idea a little further. You know we’ve also been following wearable tech like Disney’s EM-Sense, but what would happen if the clothes you wore on your body was a Li-Fi hotspot or hub? Well you know that the applications can only be guessed at but researchers at the Korea…

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Strap, Wearable Technology and the Future of Marketing.

Strap, Wearable Technology and the Future of Marketing.

Steve Caldwell’s wife bought him a Pebble smartwatch for Christmas in 2013. “Being a geek at heart, I started writing apps for it,” he said, which led to “thinking through things like app monetization for wearable developers and ad networks for wearables.” Months after that fateful day, he and his mobile software-development partners had formed Strap and were accepted into Cincinnati’s marketing-focused accelerator The Brandery. By late last year, they’d attracted $1.25 million in venture funding. In August, Mondelez, one of the world’s largest snack company publicly awarded Strap a pilot with Trident gum and the Kum & Go convenience store chain, which expects the result to be running in the chain’s app within 30 days. iOs8 (jobs in IOS) launched HealthKit, an iPhone app that tracks steps, calorie burn and sleep, Mr. Caldwell believes there is a lot more to this than just giving rewards for meeting your daily step goal. He feels that biometric data could legitimately help shape marketing, all using anonymized databases and opt-in programs. The basic premise behind Strap is “you are what you do,” as opposed to “you are what you tweet or post,” said Strap co-founder and Chief Operating Officer Patrick Henshaw. That…

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