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Fuse Li-Fi and LED Fabrics together and you get the Future of Media?

What could the Future of Media look like if you fuse Li-Fi and LED Fabrics together?

So if you recall not too long ago I had writ­ten about Li-Fi or light fideli­ty and how it was a game chang­er. Well it so hap­pens that the inven­tor Pro­fes­sor Har­ald Haas has recent­ly pre­sent­ed a TED talk show­cas­ing a pro­to­type exam­ple of how his “light inter­net” would work. I’ll reit­er­ate again what this is, “broad­band trans­mis­sion using the Vis­i­ble Light Spec­trum or VLS. This is part of the elec­tro­mag­net­ic spec­trum, just like radio waves, is safe, prac­ti­cal to use and mul­ti-func­­tion­al”. So with stan­­dard-off-the-shelf LED’s (light-emit­t­ing diode), numer­ous tests were made and it appears that LED light­ing fix­tures can trans­mit wire­less data at very com­pet­i­tive high speeds. I def­i­nite­ly rec­om­mend that you watch the TED talk here: A com­mer­cial prod­uct start­ed ship­ping sev­er­al months ago as Haas has launched a com­mer­cial ven­ture called pure­Li­Fi. The prod­uct, Li-Flame, turns stan­dard LED fix­tures into wire­less Inter­net access points. Let’s take this idea a lit­tle fur­ther. You know we’ve also been fol­low­ing wear­able tech like Disney’s EM-Sense, but what would hap­pen if the clothes you wore on your body was a Li-Fi hotspot or hub? Well you know that the appli­ca­tions can only be guessed at but researchers at the Korea…

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Strap, Wearable Technology and the Future of Marketing.

Strap, Wearable Technology and the Future of Marketing.

Steve Caldwell’s wife bought him a Peb­ble smart­watch for Christ­mas in 2013. “Being a geek at heart, I start­ed writ­ing apps for it,” he said, which led to “think­ing through things like app mon­e­ti­za­tion for wear­able devel­op­ers and ad net­works for wear­ables.” Months after that fate­ful day, he and his mobile soft­­ware-devel­op­­ment part­ners had formed Strap and were accept­ed into Cincin­nati’s mar­ket­ing-focused accel­er­a­tor The Bran­dery. By late last year, they’d attract­ed $1.25 mil­lion in ven­ture fund­ing. In August, Mon­delez, one of the world’s largest snack com­pa­ny pub­licly award­ed Strap a pilot with Tri­dent gum and the Kum & Go con­ve­nience store chain, which expects the result to be run­ning in the chain’s app with­in 30 days. iOs8 (jobs in IOS) launched HealthK­it, an iPhone app that tracks steps, calo­rie burn and sleep, Mr. Cald­well believes there is a lot more to this than just giv­ing rewards for meet­ing your dai­ly step goal. He feels that bio­met­ric data could legit­i­mate­ly help shape mar­ket­ing, all using anonymized data­bas­es and opt-in pro­grams. The basic premise behind Strap is “you are what you do,” as opposed to “you are what you tweet or post,” said Strap co-founder and Chief Oper­at­ing Offi­cer Patrick Hen­shaw. That…

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