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Visionect Can Turn Traffic into an Advertising Opportunity

Visionect Can Turn Traffic into an Advertising Opportunity

“What did that sign say?” If you say you’ve never asked a passenger that while driving down a highway, you’re lying. Static billboards and traffic signs are easy to miss, especially when you have to concentrate on the road in traffic. So what’s the answer for advertisers and traffic agencies? One is the digital billboards that change their message every few seconds, but they’re still stationary and only allow for multiple ads in a single sign. Another is using the sides and backs of large trucks as moving billboards. Now we’re getting somewhere, but there are still downsides. Like the fact that painted or printed ads don’t change, so local or regional advertising isn’t very feasible on a truck that travels cross-country or even cross-continent. Digital signage on truck can fix that problem, but they’re hard to see in daylight and can be blinding to drivers at night. Electronic signage company Visionect is solving all of these problems in partnership with Mercedes and Germany’s RoadAds, creating e-ink RoadAd displays for the backs of trucks that are easy to read (because they use four connected e-ink boards to create one 3×5 ad space), mobile (because they’re on the back of over…

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