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Tag Archives: Upworthy

Upworthy’s recently launched promoted posts are a resounding success

Over just three months, “pro­mot­ed posts” (native adver­tis­ing) on NY start­up Upwor­thy have out­per­formed the site’s stan­dard edi­to­r­i­al posts. Adver­tis­ing as mean­ing­ful posts Every busi­ness devel­op­ment man­ag­er in Adland now knows that Upworthy’s spe­cial­i­ty is get­ting vis­i­tors to click on entic­ing head­lines and send the con­tent viral

Revealed: Upworthy’s new revenue model

There can’t be many social media man­agers who haven’t heard of New York’s mete­or­i­cal­ly suc­cess­ful viral aggre­ga­tion and con­tent shar­ing start-up Upwor­thy; and with its recent­ly announced mon­e­ti­za­tion plan, there’ll be few­er still. Col­lab­o­rat­ing on native adver­tis­ing Last Octo­ber, short­ly after it raised $8 mil­lion in