What should A.I. Developers and Marketers know about the Autonomous Car revolution
Your automobile will soon be the ultimate media immersion tool, watch Netflix (jobs at Netflix), YouTube, Play VR baseball against your friend in another autonomous car. Yeah so what if that was supposed to be Science Fiction stuff, it is here now, accept it! Could you imagine planning an even longer commute to get more work done while in your car away from the husband and kids. Jason Harrison, global CEO of Gain Theory says “Cars are essentially becoming the next must-have mobile device.” PricewaterhouseCoopers projects that spending in the autonomous-car industry will balloon to $43.2 billion globally by 2021. Electric Car manufacturer Tesla (jobs at Tesla) is adding 1,600 employees to fast-track its autonomous driving efforts. Ford just made a deal with Google to collaborate on the automaker’s autonomous ambitions. General Motors revealed it is investing $500 million in the car-service app Lyft in order to beat its competitors to the self-driving future. Mercedes-Benz joined with connected-home player Nest to create ETA, a tool that enables a car approaching one’s house to send a signal to adjust the thermostat ahead of time. “Rather than opening up an owner’s manual that’s 500-600 pages long, you watch a little bit of the video, put…
