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Learn More About 2014’s Fastest-Moving Pre-IPO Adtech Startups

Adtech star­tups in the pre-IPO phase are prov­ing to be a hot com­mod­i­ty among investors, with star­tups like Rubi­con Project show­ing healthy stock increas­es from day one. As the adtech sec­tor grows, so does inter­est from investors. Find­ing the next big thing in terms of pre-IPO adtech star­tups involves a set of met­rics which bal­ance rev­enues and the num­ber of employ­ees against investor fund­ing and rep­u­ta­tion, while also deter­min­ing which com­pa­nies are ripe for IPO entrance.   Rec­og­niz­able Names in Adtech Star­tups Pin­ter­est, one of the Big Three in social media is launch­ing its Ads API, which their imme­di­ate peers Face­book and Twit­ter both did in the months lead­ing up to their IPOs. Cur­rent­ly, Pin­ter­est is respon­si­ble for up to one quar­ter of all incom­ing traf­fic to e‑commerce and online retail­ers’ sites. Oth­er like­ly can­di­dates include Flur­ry, and InMo­bi, which is among the largest non-pub­­lic mobile ad busi­ness­es in the world. With an esti­mat­ed rev­enue of $372 mil­lion, rough­ly 900 employ­ees and a total ven­ture fund­ing of $216 mil­lion, InMo­bi is also less like­ly to be prof­itable than some of the hot pre-IPO adtech star­tups for 2014. Flur­ry CEO Simon Kha­laf is open­ly dis­cussing an IPO, telling Busi­ness Insid­er, “I…

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Tech startup Aereo steams ahead with rollout plans after new investment despite move to Supreme Court

The aver­age prod­uct man­ag­er or chief rev­enue offi­cer might qui­et­ly find their adren­a­ls work­ing over­time if their fledg­ling tech firm court­ed con­tro­ver­sy from the out­set and found itself embroiled in a legal bat­tle that went all the way to the Supreme Court. But that hasn’t stopped New York tech start­up Aereo from rais­ing a lord­ly $34 mil­lion in Series C, which it plans to plough into expand­ing its stream­ing tele­vi­sion ser­vice to new mar­kets. Born in con­tro­ver­sy The major net­work broad­cast­ers took an ear­ly dis­like to Aereo after its launch in 2012, chiefly because they took excep­tion to a young upstart (ahem, start­up) dar­ing to trans­mit their pro­gram­ming with­out licens­ing agree­ments. So the copy­right infringe­ment law­suits began, and those prod­uct man­ag­er adren­al glands might just have got busier. But to be frank, Aereo’s prod­uct man­ag­er Noam Rubin­stein has betrayed no sign of a ner­vous dis­po­si­tion and the company’s CEO and founder, Chet Kono­jia, seems pos­i­tive­ly bull­ish. He’s been unwa­ver­ing­ly con­fi­dent that his firm has been oper­at­ing well with­in the law and has active­ly wel­comed the move to put the broad­cast­ers’ appeal to the Supreme Court. Until Decem­ber, when the move was announced, Aereo had been fire­fight­ing (and win­ning) dif­fer­ent law­suits…

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Sailthru the New York tech startup delivering true personalized marketing gears up for a year of growth

You don’t need to be a senior prod­uct man­ag­er to fig­ure out that when a tech start­up brings its total invest­ment to just south of $50 mil­lion in the space of five years, it’s prob­a­bly got one hon­ey of prod­uct. And that’s exact­ly what New York com­mu­ni­ca­tions tech­nol­o­gy start­up Sailthru has just done with a $20 mil­lion Series C round; intrigued prod­uct man­agers might want to find out a lit­tle more about it. “Smart data” not “big data”  Found­ed in 2008 by its now CEO Neil Capel, Sailthru raised $19 mil­lion in Series B ear­li­er this year, after see­ing its rev­enues soar by 270 per­cent over the pre­vi­ous 12 months. It began life as an email mar­ket­ing com­pa­ny, pro­vid­ing tools to mar­keters and pub­lish­ers which let them deliv­er per­son­al­ized mar­ket­ing mes­sages to their email newslet­ter or dai­ly deals sub­scribers. Since then, it’s tak­en the same approach — per­son­al­ized com­mu­ni­ca­tions tai­lored to cus­tomers’ spe­cif­ic inter­ests – to the Web. Capel describes Sailthru as a “cus­tomer engage­ment” enter­prise capa­ble of “per­son­al­iz­ing every sin­gle touch point.” That still includes email, of course, but it also reach­es to mobile apps, com­pa­ny web­sites and offline. And Capel is insis­tent that his firm’s tech­nol­o­gy doesn’t sim­ply…

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Can Cameo do for mobile video what Instagram did for photos?

Expe­ri­enced tech prod­uct man­agers prob­a­bly wouldn’t raise an eye­brow upon hear­ing that anoth­er video shar­ing app has arrived. But one look at New York-based Cameo’s offer­ing might just have both of those eye­brows lift­ing in sur­prise. Video Edit­ing – the Full Mon­ty Unlike its rivals, which offer very basic edit­ing tools on mobile devices, the Cameo app pro­vides a com­plete video edit­ing suite and shar­ing ser­vice. And its loca­­tion-based func­tion­al­i­ty lets sev­er­al users co-shoot a video at an event or place of their choos­ing at the same time. Sud­den­ly, those bored prod­uct man­agers are look­ing a lot more inter­est­ed. Cameo co-founder Matthew Rosen­berg wants to give total con­trol to mobile users who want to make cre­ative videos. Once the app is down­loaded, users get the option to shoot videos in six-sec­ond clips, and then the fun begins. Clips can be edit­ed and effects added from a superb library (the full equiv­a­lent, Rothen­berg says, of the desk­top edit­ing suite After Effect), fol­low­ing which they can be strung togeth­er in whichev­er order takes the user’s fan­cy. Not only that, but users can choose a theme, adding cred­its, text and much else besides. Cameo then cre­ates the video in real-time on smart­phones in…

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New York tech start-up — Quirky bags $79 million in Series D to go on making invention possible

New York has a tech com­pa­ny that despite its fre­net­ic cre­ativ­i­ty almost shuns pub­lic­i­ty; how­ev­er, as any prod­uct man­ag­er work­ing in tech can tes­ti­fy, when your com­pa­ny gets to raise a thun­der­ing $79 mil­lion in Series D, it’s hard to keep it qui­et. That is what Quirky the tech start­up has done in its three short years of life, attract­ing eye-pop­ping invest­ments now total­ing £175 mil­lion. $30 mil­lion of the lat­est round came from GE Ven­tures, with much of the rest com­ing from exist­ing investors Andreessen Horowitz; RRE Ven­tures, Nor­west Ven­ture Part­ners and Klein­er Perkins Caulfield & Byers. Curi­ous prod­uct man­agers will be pon­der­ing on how such a young com­pa­ny has gar­nered such immense ven­ture fund­ing. From idea to shelf  Found­ed by Ben Kauf­man (now its CEO), Quirky aims to bring inno­v­a­tive new inven­tions to the mar­ket­place via its glob­al net­work of inven­tors, prod­uct influ­encers and its own expert prod­uct design team. That’s how ideas locked in people’s heads get to reach the store shelves, nur­tured from the ear­li­est stages to the last by Quirky’s com­mu­ni­ty. Any ves­tiges of skep­ti­cism lurk­ing in the mind of our curi­ous prod­uct man­agers will be dis­pelled with one look at the company’s growth. It…

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