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New York-based mobile ad startup StartApps boosts in-app advertising bucks with 3D innovation

New York-based mobile adver­tis­ing plat­form Star­tApp is going 3D, a move which should come as lit­tle sur­prise to any­one hold­ing media jobs in mobile adver­tis­ing agen­cies. Feel­ing the mobile pulse Let’s be more spe­cif­ic: Star­tApp, which was found­ed in 2010, has kept a keen eye on devel­op­ments in mobile phones adver­tis­ing from the out­set, and like every­one with media jobs in this sec­tor, it’s noticed that mobile app con­sump­tion is bur­geon­ing, over­tak­ing web brows­ing in 2011 and poised to over­take TV view­ing time too. The num­ber of peo­ple using mobile apps has leapfrogged by 35 per cent since last year, reach­ing 127 min­utes per day as opposed to just 70 min­utes spent surf­ing the Web (a con­trac­tion of 2.4 per cent).  But there’s a conun­drum here, which is exer­cis­ing app devel­op­ers and entre­pre­neurs alike: how to make mon­ey out of this rip-roar­ing take-off in mobile app usage? Gart­ner fore­casts that mobile app down­loads will total 309 bil­lion by 2016. But 93 per cent will remain com­plete­ly free. So how to make a buck? Star­tApp thinks it may have a lucra­tive answer: the 3D App­Wall, which effec­tive­ly tur­bo-charges in-app ads giv­ing them a vibrant new lease of life. And it couldn’t…

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