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What does SoPost Mean for the Future of Mail Delivery?

How many times have you ordered some­thing online, only to miss the deliv­ery? Accord­ing to the founders of the lat­est app on the block, SoPost, failed first-time deliv­er­ies have direct costs of almost £1 bil­lion in the UK alone and this issue is some­thing the Lon­­don-based start up is hop­ing to address, if you’ll par­don the pun. This lat­est app is some­thing those on the look­out for media jobs won’t want to be with­out – after all, you don’t want to miss that inter­view date or job offer. By map­ping social IDs like Twit­ter han­dles, Face­book names, phone num­bers and email address­es SoPost aims to link these with phys­i­cal address­es so pack­ages will always find you, whether you’re at work, at home, or at Mom’s. The ser­vice can also be used to send gifts to friends using noth­ing more than a Twit­ter user­name or a Face­book ID. What is it Exact­ly? SoPost founder Jonathan Gru­bin explains: “An address should be where you are, or where you want things to be sent, rather than the last post­code some­body has for you. “SoPost is about turn­ing the things that we know and that rarely change – like our social IDs and email…

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