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Why is Hipstamatic back, and why should you even care?

Why is Hipstamatic back, and why should you even care?

Hip­sta­mat­ic is an app that was launched back in Decem­ber of 2011 as D‑Series. It was one of the first in the pho­to app mar­ket to intro­duce lo-fi instant cam­era or vin­tage aes­thet­ics from any era to your pho­tos. Unfor­tu­nate­ly it was blown out of the water by none oth­er than Insta­gram. Hip­sta­mat­ic founder and CEO Lucas Allen Buick had explained that they were hav­ing a real hard time mon­e­tiz­ing the prod­uct and ser­vice issues made it impos­si­ble to keep the app going even though they had 2 mil­lion down­loads in under a year. The iPhone app has just launched a brand new col­lab­o­ra­tive social pho­to com­po­nent avail­able on iTunes right now called DSPO [pro­nounced Dis-po]. Buick explains that a lot of new tech­nol­o­gy such as Apple’s Cloud­Kit have afford­ed Hip­sta­mat­ic a real chance to get back at it again but the mar­ket is even more com­pet­i­tive three years lat­er. “There aren’t many oppor­tu­ni­ties in life nor busi­ness when we are pre­sent­ed with a redo,” Buick said. “I’m so hap­py to get this oppor­tu­ni­ty. I just hope we got it right this time.” So DSPO is a social cam­era designed to get peo­ple to chat about and share pho­tos. They’re…

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