There can’t be many social media managers who haven’t heard of New York’s meteorically successful viral aggregation and content sharing start-up Upworthy; and with its recently announced monetization plan, there’ll be fewer still. Collaborating on native advertising Last October, shortly after it raised $8 million in
Savvy social media managers like to keep abreast of new developments in case the next big thing comes along; and perhaps Wisconsin-based startup Nextt is poised to fit that bill handsomely. From virtual to real experiences Co-founder and CEO Mark McGuire explains that Nextt isn’t
Can a group of smart people from Israel do a better job of finding the most relevant content for your audience? Roy Weissman from MediaJobs.com spoke with Lior Degani, of Swayy, who agreed that there was lots of competition in the space but explained why
As any experienced social media manager can tell you, when a two-year-old social startup manages to raise $13 million in investment, it’s probably doing something seriously right. Like, for example, New York-based Magisto, creators of an ingenious social video editing app, which has just bagged
Upworthy’s co-founder, Peter Koechley describes how his media site succeeds in its mission: to make videos with important content – content that really impacts on how people live their lives — go “as viral as some idiot surfing off his roof”, to borrow from the