How is VNTANA Creating Social Augmented Reality with Hologram Technology?
When fans witnessed the late rapper Tupac Shakur appearing onstage with the still very alive Snoop Dogg and Dr. Dre at Coachella back in 2012, there were probably more than a few of them who thought they were having a Woodstock “don’t eat the brown acid” moment. However good or bad the drugs were at the festival, however, they weren’t responsible for seeing a long-dead artist performing on stage. It was a hologram, and it was really cool. 3D holograms have been part of our imagination and sci-fi culture for decades. At this point it’s nothing special to see a movie where the bad guy thinks he’s got the drop on the good guy, only to find out he’s actually shooting at a hologram instead. But that’s the movies. Seeing Tupac rapping more than 15 years after his death is real life – sort of, anyway. And since then there have been other pop culture stunts with holograms as well. Now a company is bringing the hologram experience to the masses in a very cool way. VNTANA created their technology by hacking a first generation Microsoft Kinect a few years ago. Then they sent a video of what they’d done…
Sprinklr is Up Close and Personal in a Big Way
What if you could talk to millions of people one at a time and do it in less than 60 seconds. Sprinklr is the world’s first personalized scalable social media platform. Does anyone remember Tweetdeck? It was one of the first social media management platforms to be widely adopted by both individuals and businesses, way back long ago. Then they basically went under. In the last five years or so, social media management companies and software have boomed from a niche group to one f the driving forces in modern marketing and customer service operations. And the segment is growing more and more. But the focus has expanded exponentially. Tweetdeck essentially let you post to Twitter and Facebook (before removing the Facebook functionality and falling flat) and monitor your feeds with filters. Revolutionary once, less than the most basic requirement today. Now social media management must be holistic in its approach, because social media has gone from being a subset of the online world to the center of it. Everything revolves around it. Like the eye of a hurricane. Imagine the online world as that hurricane. Your emails, websites, social accounts, online software platforms, blogs, retailers, and so on, swirling…
INTERVIEW: Could “Small Data” be the key to Social Media, Victor Pineiro at Big Spaceship thinks so?
Roy Weissman of MediaJobs.com spoke with Victor Pineiro from Big Spaceship on a wide range of important Social Media issues in the industry today. Especially those involving advertising and how to gauge success for your social media outreach endeavors. Listen in or read along as Roy Weissman talks with Victor about why he believes that “Small Data” is critical to social media. You can listen to the interview as well as read it below: Roy: My name is Roy Weissman from MediaJobs.com, and we’re talking with Victor Pineiro, the Vice President of Social Media at Big Spaceship. Victor oversees the agency’s social media and content team. Over the course of his tenure at Big Spaceship, he was the lead copywriter and strategist for Skittles during its first three years on Facebook and Twitter. His clients have included Google, Crayola, Wrigley, Lucas Film, Sonos and Chobani. Victor was listed in Business Insider’s 30 most creative people in social media, and he’s a frequent contributor to Ad Age, Digiday, Fast Company and Mashable. Welcome, Victor. Victor: Thank you. Thanks for having me. Roy: It’s a pleasure. One thing I want to mention, could you tell us a little bit about Big Spaceship? How…
What are Today’s Hottest Social Media Jobs In New York?
New York is the top city in the world for Advertising and Public Relations. Social Media has become an integral part of both of those worlds. So those looking for Social Media jobs such as Social Media Manager, Social Media Expert and many more should be looking in New York City. As the newest incantation of Public Relations many companies need masters of the social media world to manage their participation. What is Social Media? Growth in social media has created many new jobs at some of the well known social media platforms including Facebook, Twitter, LinkedIn and Google Plus. One platform that some consider part of the ecosystem is YouTube. Online video is exploding and YouTube is the second most used search engine in the world. People love to watch video, especially funny videos. Some of the newer Social Media jobs are at the hottest participants including SnapChat, Vine, Meerkat and Periscope, which was recently acquired by Twitter. We’re mostly familiar with the big 4 but what do these new social media platforms do? The social media app Snapchat is built around telling your story with pictures. Snapchat is a text, photo and video-messaging app that you use to send messages that…
Chute is Shazam for your pictures.
Visual Marketing is the future. So how did Chute get so darn popular and where did it come from? If you don’t know Gregarious Narain he is one of the co-founders and CTO of Chute, a company founded in 2011. Before that he was the vice president of product at Klout, there he helped establish the Klout Score as the standard for online influence. Then you have Co-founder Ranvir Gujral, who explains, “The best brands and publishers in the industry are bringing user-generated media alive and displaying it on their site, on their Facebook pages, in their mobile apps, or anywhere their content lives. With Chute, publishers, brands, and application developers no longer have to re-invent the wheel every time they want to build functionality to capture user-generated media like photos.” Back in its early startup phase at Y Combinator, Chute made it easy for developers to get pictures in their applications with a cloud-based backend for image uploading, processing, moderation, third-party API integrations, and user authentication. It also allows you to filter content by sentiment, purchase intent, geography, the most influential content creators, and emerging trends. Then you can upload the selected content, with rights cleared if the brand…
