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4 Reasons Mobile Phones and Devices will Rule our World

4 Reasons Why Mobile Phones will Rule our World

At the 2013 Ad Age Dig­i­tal Sum­mit it was impos­si­ble to go more than 5 min­utes with­out hear­ing the words mobile phone, Smart­phone or tablet.  If you are a Busi­ness Devel­op­ment Man­ag­er, Social Media Man­ag­er or Dig­i­tal Mar­ket­ing Man­ag­er,  Mobile Phones are or will become a major part of your world. Here are four rea­sons why mobile phones may become the num­ber one mar­ket­ing focus:   Rea­son #1: Mobile Phone Pay­ments to be $1 Tril­lion by 2015 Star­bucks accepts over 3 mil­lion mobile pay­ments each month from their 10 mil­lion mobile phone users accord­ing to Alexan­dra Wheel­er, Star­buck­’s VP Glob­al Dig­i­tal Mar­ket­ing.   We’ve all heard about pay­ment Wal­lets like Google Wal­let, Square and many oth­ers.  You may have seen the Citibank com­mer­cials where they are send­ing mon­ey from their mobile phones.   Ken Moy, Senior VP-Group Head, US Emerg­ing Pay­ments Lead from Mas­ter­Card expects every con­nect­ed device to become a com­merce device.  Ken’s stats from the Yan­kee Group esti­mate that by 2015 there will be $1Trillion in mobile pay­ments and that 19% of shop­pers in 2015 would pay for their in-store pur­chas­es with their mobile phone. Rea­son 2:  The Face­book Effect – Share of Mobile Time In the last 12 months…

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New social media app Whisper bags $3 million in funding

If you are a social media man­ag­er or a com­mu­ni­ty man­ag­er, you need to know a secret: a new iOS social app is enchant­i­ng a vast – and con­stant­ly expand­ing – army of users and has just caught the atten­tion of some seri­ous investors. Whis­per a secret Meet Whis­per, the app that lets you anony­mous­ly share secrets with oth­ers in the form of charm­ing, post­­card-style pho­tos with text over­laid. Co-founders Michael Hey­ward and Brad Brooks real­ized that social net­works linked to users’ real iden­ti­ties had a prob­lem. When peo­ple are con­cerned about their image, as they are on iden­ti­­ty-based social net­works, they tend to post only pos­i­tives about them­selves. Accord­ing to Hey­ward, this leads them to over­es­ti­mate the hap­pi­ness of oth­ers and to under­es­ti­mate the extent of the prob­lems they share. He explains: “We saw a huge white space of things that peo­ple were not pub­lish­ing, and want­ed to give peo­ple a place to share these things that they wouldn’t feel com­fort­able putting out on social net­works.” A social media manager’s dream dis­cov­ery This is the kind of hid­­den-in-plain-sight white space that the job­bing social media man­ag­er or com­mu­ni­ty man­ag­er will rec­og­nize as pure gold, to mix metaphors a lit­tle.…

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SumZero — the new kid on the social media block

New social media arrival Sum Zero is set to cor­ner a niche zone of the mar­ket by offer­ing a meet­ing place and sound­ing board for investors from around the world. In a devel­op­ment almost cal­cu­lat­ed to whet the inter­ests of the job­bing con­tent man­ag­er and social media man­ag­er, SumZe­ro can be con­sid­ered a social net­work with a dif­fer­ence.  Its empha­sis is rad­i­cal­ly dif­fer­ent to Facebook’s, as it is a plat­form for investors across the globe.  It’s designed to be a kind of vir­tu­al salon where they can share thoughts, dis­cuss poten­tial break­throughs and chew the fat over pos­si­ble new projects. No one can ignore social media any more The world of adver­tis­ing and mar­ket­ing has, in a few short years, been trans­formed by social media plat­forms to such an extent that no one with a com­mer­cial inter­est can pos­si­bly ignore them.  Google’s recent $250 mil­lion acqui­si­tion of the social media mar­ket­ing start-up Wild­fire is a case in point.  The search leviathan is clear­ly aim­ing to extend its reach into the world of social media cam­paign­ing.  Even Facebook’s recent­ly announced pledge to place the devel­op­ment of a mobile plat­form as its high­est prop­er­ty is dri­ven by the need to attract social…

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Reddit’s spectacular growth changes the nature of political campaigning

Social news site Red­dit’s page views bur­geoned to 3.4 bil­lion dur­ing August, as lead­ing politi­cians looked to exploit the pow­er of the inter­net to com­mu­ni­cate their key mes­sages. Page views rose by 8.8 per­cent on July’s total of 3.1 bil­lion and unique vis­i­tors also grew by 8.6 per­cent (from July’s 29.5 bil­lion to 42.9 mil­lion in August), which pos­si­bly accounts for Pres­i­dent Obama’s recent appear­ance on the pop­u­lar social news site. The Pres­i­dent may have been part­ly respon­si­ble for the surge in traf­fic.  His “Ask Me Any­thing” (AMA) Q&A ses­sion on August 29th sucked in 1.6 mil­lion unique vis­i­tors on the night and a fur­ther 1.2 mil­lion the fol­low­ing Thurs­day. Reach­ing vot­ers just went Red­dit While Pres­i­dent Oba­ma is by far the most pres­ti­gious guest to have vol­un­teered for a Red­dit AMA (pre­de­ces­sors include actor Woody Har­rel­son and the redoubtable Lar­ry King), his deci­sion to take part may reflect the grow­ing impor­tance placed by lead­ing politi­cians on har­ness­ing the pow­er of social media. Any aspir­ing social media man­ag­er, com­mu­ni­ty man­ag­er or con­tent man­ag­er may want to take note of this trend, as the com­mu­nion between tech­nol­o­gy and ide­ol­o­gy is becom­ing increas­ing­ly influ­en­tial in chang­ing the polit­i­cal land­scape.  As the “AllTh­ingsD”…

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