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Curalate, the social marketing startup that snatched success from the jaws of disaster, adds Tumblr

There can’t be many account managers working in online advertising agencies these days who could fail to ignore the importance of social media as a major channel for successful campaigns; but one of the most successful social media marketing startups to have emerged over the last couple of years, Philadelphia-based Curalate, almost didn’t happen. Success from disaster Curalate rose from the ashes of an earlier project its co-founder Apu Gupta had had high hopes for. He’d seen the success of the emerging “sharing economy” (i.e., firms that rent their technology or storage) and thought he could come up with a viable option. So he raised a tidy $750,000 to launch his first brainchild, Storably, a website letting people rent out their excess parking inventory or storage. Sadly, it bombed and Gupta realized it he had to shut it down, even offering to return all the money to his investors. But they appreciated the care he was taking with their cash and invited him to come up with another startup idea, whereupon he and Storably’s CTO, Nick Shiftan, spent a month brainstorming new ideas. After a lot of testing, number 63 on their list came out as the most viable. Curalate…

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$24 million in the bank – NY social marketing startup Percolate sets its sights on international expansion

Community managers and social media managers familiar with these pages will recall that we last reported on New York social marketing startup Percolate last December, shortly after it had successfully raised a tidy $9 million in Series A. This week, it announced that it’s raised an additional $24 million in a Series B round led by Sequoia Capital. Maybe co-founder James Gross’ goal to make Percolate “the system of record” for brands is already happening: investment like that means a lot of confidence has been inspired. New era social marketing tech Percolate isn’t a mere social media management system; it doesn’t just let brands listen to what’s going down on social media. It helps them root out, create and distribute lively content as well. With Percolate’s technology, brands can create a calendar that lets them share potential topics on specific days, find and look at content related to the company name or product theme even when that content is user-generated or published elsewhere, and collaborate as a team to create content. They can also see clear analytics showing what’s doing well and what needs more attention. The staffing agency Aquent, for example, says that Percolate slashed the time needed to…

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Social marketing startup Percolate expands its team as more big names take a shine to it

Social media managers interested in new ideas might wish to take a look at the progress of a New York startup which has gone from strength to strength in 2013 by helping brands create engaging content on social networks: Percolate, which we featured back in August. Simplifying the permission process Co-founded in 2011 by fellow New Yorkers Noah Brier and James Gross, Percolate moved into the world of user-generated content, another phenomenon brands tend to slobber over – it’s just good for business to see ordinary people enjoying your product. The more skeptical social media manager might be thinking that this isn’t such a big deal – after all, rival startup Chute (also founded in 2011) has been helping brands harness user generated content, too. But Percolate’s co-founder and now President, James Gross, insists that, unlike the competition, his company’s solution simplifies the cumbersome process of obtaining user permission radically and eliminates legal issues. Literally, a few clicks and it’s done. Onwards and upwards In addition to a new smartphone app that lets brands upload images to their Percolate media library directly from a smartphone (great if a firm is holding an event it wants to share), the startup bagged…

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