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INTERVIEW: Mplifyr Bringing Big Loyalty Programs to Businesses for a Small Cost

Mplifyr Bringing Big Loyalty Programs to Businesses for a Small Cost

Can you cre­ate a low cost busi­ness incen­tive pro­gram before you fin­ish your morn­ing cof­fee?  How about one that pro­vides reward points that can be used at major com­pa­nies includ­ing Unit­ed and Delta Air­lines? Roy Weiss­man of MediaJobs.com spoke with James Duchenne from Mpli­fyr who has built a do it your­self plat­form for busi­ness­es to cre­ate their own loy­al­ty pro­gram. James explains the need for his ser­vice: “Most com­pa­nies that do not have the funds at the moment, what they’re try­ing to do is they’re try­ing to find the cheap­est, sort of solu­tion out there, because their com­peti­tors have some sort of pro­gram active. It’s sort of work­ing, but they’re try­ing to com­pete with that and offer the same ben­e­fits to the same cus­tomer pool with­out real­ly think­ing about the con­se­quences of loy­al­ty.” Accord­ing to Duchenne loy­al­ty pro­grams are quick­ly becom­ing an impor­tant ele­ment of most busi­ness­es and are valu­able in attract­ing and retain­ing cus­tomers. Lis­ten in or read along as Roy Weiss­man talks with James about why he believes that Mpli­fyr will com­mand the lead in its mar­ket niche. You can lis­ten to the inter­view as well as read it below:   Roy:   My name is Roy Weiss­man…

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