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Simulmedia Reimagines TV with Programmatic Advertising

Simulmedia Reimagines TV with Programmatic Advertising

Everyone wants to find a way to approach TV advertising the same way programmatic does for online advertising. It appears Simulmedia has figured out a concept that could make it possible, Simulmedia has been a company looking to disrupt the industry for some time now and they are pretty sure this web-like data targeting is going do the trick. The Simulmedia Audience Network has a reach of 110 million TV homes throughout 84 national cable networks and traditional pay TV programming distributors. They can analyze TV’s second-by-second activity for over 50 million viewers, this way the can figure out the best matrix for extending the reach of campaigns to specific target groups. The notion is if you spend a million bucks on their service for a month, they will guarantee a higher Return on Ad Spend (ROAS). Dave Morgan CEO of Simulmedia states “If we fall short on ROAS, we will make good on the percent of the benchmark that we fall short, in the form of future media credits.” They say they will work directly with the advertiser to figure out the best solutions and outcomes. If you want to track the number of people who are shopping and…

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Sr. New Product Manager – Simulmedia – Manhattan, NY

Sr. New Product Manager - Simulmedia - Manhattan, NY

Simulmedia is seeking a Sr. New Product Manager in Manhattan. Simulmedia is the leader in helping advertisers and agencies take a digital approach to reach their finely targeted audiences on linear TV at national scale. The Simulmedia Audience Network reaches 110 million households across the US through partnerships with over 75 national cable networks and the top multichannel video programming distributors (MVPDs). Based on a proprietary analysis of second-by-second activity for over 50M people, Simulmedia determines the best options to extend the reach of campaigns to specific target audiences, and places advertising across those disparate TV networks. They take tremendous pride in maintaining a high bar for employees and foster a strong team environment. They have a culture that attracts and nourishes innovative people, and empowers them to take big risks. While they work “startup hard” the belief in letting loose via Happy Hours, team activities, and an unlimited vacation policy. Apply Here What are you going have to accomplish as the Sr. New Product Manager? Do you have a curiosity, with a compulsion to learn? For beginners, identify facts, trends, and insights as they emerge in the television and media marketing businesses. Collaborate with Sales to develop business opportunities….

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Simulmedia, the New York startup that makes TV ads smarter gets a big boost

Art directors interested in creating effective TV advertising campaigns might do well to take a look at the activities of Manhattan-based startup Simulmedia, the company on a mission to make TV advertising more like online advertising. Founded just four years ago by its now-CEO Dave Morgan, this young firm is clearly doing something seriously right, having just raised a whopping $25 million in Series D funding in a round led by Valiant Capital and R&R Ventures. An art director’s quandary: how to make TV ads more effective?  Simulmedia has now raised a total of $59 million since its launch in 2009 so there’s little doubt that investors think its business aims are highly viable. Morgan, a veteran of the Big Apple’s tech scene who also founded the pioneering ad-tech firms Real Media and Tacoda, sums up the issue Simulmedia is tackling like this: “TV still delivers, at a macro level, great results for advertisers. But it’s a really blunt instrument that hasn’t improved in 30 years.” So what, the intrigued art director may be wondering, does Simulmedia propose as a solution? Well, most TV ad viewing metrics come courtesy of Nielsen’s 45,000-strong panel. But Simulmedia’s panel dwarfs that number: thanks…

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