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Mobile offers startup Shopkick leads the way to customer engagement with huge new iBeacon rollout

Tech prod­uct man­agers love it when the prod­uct they’re over­see­ing under­goes a major enhance­ment. This almost cer­tain­ly means that tech start­up Shop­kick, which spe­cial­izes in loca­­tion-based offers, has a very hap­py prod­uct man­ag­er right now. The com­pa­ny has just announced a major new retail deal facil­i­tat­ed by its instal­la­tion of Apple’s iBea­con tech­nol­o­gy in 100 Amer­i­can Eagle Out­fit­ters stores across the US. Deals on the hoof  For prod­uct man­agers who are only vague­ly acquaint­ed with iBea­con, it sends Blue­tooth LE noti­fi­ca­tions to prospec­tive con­sumers when they’ve phys­i­cal­ly stepped inside a store. Its deploy­ment by Shop­kick rep­re­sents the biggest dis­tri­b­u­tion to date of iBea­cons for cloth­ing sales. Encour­aged with its tri­al of iBea­con func­tion­al­i­ty in two Macy’s stores last Novem­ber, Shop­kick decid­ed to roll out the tech­nol­o­gy to anoth­er of its long-term part­ners, Amer­i­can Eagle Out­fit­ters – the very com­pa­ny whose Times Square store was the launch­pad for the startup’s first alerts back in 2009. The more dis­cern­ing prod­uct man­ag­er will, of course, want to know exact­ly what Shop­kick offers cus­tomers and retail­ers. Its orig­i­nal tech­nol­o­gy, which is still live, con­sists of a piece of pro­pri­etary hard­ware that retail­ers can use to trig­ger actions on poten­tial cus­tomers’ smart­phones via very high…

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