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Scott Stratten – The Social Media Rockstar Who Believes Employees Are Your Biggest Marketing Asset

For­mer music mar­keter Scott Strat­ten is firm­ly in the social camp that advo­cates gen­uine, inter­est­ing, care­ful­ly planned con­tent over mass­es of spam fired ran­dom­ly in the hope some of it will stick. Those in media jobs should take note. Scott’s cur­rent­ly the Pres­i­dent of UnMar­ket­ing  – an expert in viral, social and authen­tic mar­ket­ing, that he charm­ing­ly refers to as ‘UnMar­ket­ing’; which, sim­ply put, is all about posi­tion­ing your brand and busi­ness as the expert cus­tomers will turn to when they need the ser­vices you offer. He’s very def­i­nite­ly not a fan of the unplanned ‘suck it and see’ school of  mar­ket­ing and feels that engag­ing and inter­act­ing with your audi­ences, and being gen­uine with them, is the key to mak­ing sure they opt for you over your com­peti­tors. His most recent book, The Book of Busi­ness Awe­some / The Book of Busi­ness UnAwe­some is actu­al­ly two tomes in one and it aims to show busi­ness­es how to become awe­some, by look­ing at train-wreck exam­ples of the thor­ough­ly unawe­some. What’s His Big Idea? After grad­u­at­ing from Sheri­dan Col­lege, where he returned and held a pro­fes­sor­ship and taught HR and employ­ment law, Strat­ten worked for sev­er­al big Cana­di­an names, includ­ing Good­will…

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