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Introducing Run — the New York ad tech startup offering mobile analytics, tracking and ad buying tools

Cre­atives and oth­er pros who hold media jobs in mobile adver­tis­ing agen­cies don’t need any lec­tures on the cru­cial role of ad-buy­ing tools and ana­lyt­ics in this com­plex mar­ket; which is why they might like to know a lit­tle more about New York-based start­up Run, which sup­plies both on a unique­ly mobile-spe­­cif­ic basis. Mobile first, not mobile only Found­ed in July 2010, the com­pa­ny secured its first out­side invest­ment last month: the prince­ly sum of $1.5 mil­lion, cour­tesy of Ver­i­zon Ven­tures (the strate­gic invest­ment wing of Ver­i­zon). In the space of two short years, it’s estab­lished itself as a force to be reck­oned with when it comes to mobile-focused pro­gram­mat­ic adver­tis­ing tech­nol­o­gy. And that’s large­ly because, unlike many of its com­peti­tors, it doesn’t apply tra­di­tion­al, desk-top designed demand-side plat­forms (DSPs) to mobile and nei­ther does it swing com­plete­ly in the oth­er direc­tion and focus exclu­sive­ly on mobile. Dan Schwartz, the startup’s co-founder and Chief Oper­at­ing Offi­cer, says that, instead, Run is an exam­ple of “the first crop of ad-tech 2.0 com­pa­nies.” It adopts a “mobile-first” approach when it comes to ad buy­ing but it con­tin­ues to run cam­paigns on oth­er devices. This is smart mobile adver­tis­ing, not desk­top with a…

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