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Nielsen Why You Want to Work at this Digital Transformation Organization -

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LeBook Business Development Job for Trend Setter -

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Executive Editor Job at Philadelphia Gay News -

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How is VNTANA Creating Social Augmented Reality with Hologram Technology? -

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Doob 3D Could Replace the Photo Industry with Real-Life Sculptures -

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Techcrunch Interviews: Infinite Analytics Can they Predict What you Will Buy Next? -

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Nielsen Why You Want to Work at this Digital Transformation Organization

Nielsen Transforming an Old School Ratings Company into a Digital Superstar - Why You Want to Work at Nielsen

Nielsen is one of the reasons billions of dollars are spent on advertising every year.  Nielsen is the way advertiser’s determine on which media to spend their money.  The media market has changed since Nielsen was founded in 1923 by Arthur C. Nielsen, Sr., who invented an approach to measuring competitive sales results that made the concept of “market share” a practical management tool. Today’s world of advertising is at historic spend levels, but they’re also facing one of the most difficult sea changes ever. In order to more accurately make decisions they need to know what they’ve historically been able to know – who’s watching what, when, and the relation to purchases of the products advertised during said watching. But with the way people view content, and consequently advertising, changing so drastically with multiple screens and time-shifting options, that information is getting harder to pin down. Nielsen deals with Fragmentation and Reliability The answer for many companies such as NBCUniversal is to develop proprietary in-house solutions, but that’s a very incomplete answer. If every company is using proprietary measuring methods, it’s impossible to compare apples to apples. That makes ad buyers nervous, and rightly so. Spending billions of dollars on decisions made…

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