:


LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

How fast is this Blockchain thing going to take over? -

Tuesday, November 28, 2017

What Will Making a VR Game While in Virtual Reality be like? -

Saturday, November 25, 2017

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

Why You Want a Job at Twitter -

Monday, November 6, 2017

How is VNTANA Creating Social Augmented Reality with Hologram Technology? -

Monday, October 30, 2017

Doob 3D Could Replace the Photo Industry with Real-Life Sculptures -

Sunday, October 29, 2017

Why You Want to Work at Snapchat -

Tuesday, October 24, 2017

Techcrunch Interviews: Infinite Analytics Can they Predict What you Will Buy Next? -

Thursday, October 19, 2017

Can SyncThink Read Your Mind? -

Wednesday, October 18, 2017

Is 360 Video the Future of Media? -

Wednesday, October 18, 2017

Tesla – Why you want to work at Tesla The Future of Cars – 1000 Jobs Available -

Tuesday, October 3, 2017

Nielsen Why You Want to Work at this Digital Transformation Organization -

Monday, October 2, 2017

Yext Why You Should Work There – Scaling Local Information Globally -

Friday, September 29, 2017

Why You Want to Get a Job at Vogue Magazine: -

Sunday, September 10, 2017

Is it Better to work at Buzzfeed or The New York Times? -

Tuesday, August 29, 2017

B2B Sales Representative Opportunity in Toronto -

Monday, August 28, 2017

Why Get a Job at Business Insider? -

Tuesday, August 22, 2017

2000 Jobs at Comcast – Why Work at Comcast? -

Tuesday, August 15, 2017

Should You Work at HBO or Netflix? -

Tuesday, August 8, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
JOB
Title/Keywords Company Name
City, state or zip (optional)
 

Nielsen Why You Want to Work at this Digital Transformation Organization

Nielsen Transforming an Old School Ratings Company into a Digital Superstar - Why You Want to Work at Nielsen

Nielsen is one of the reasons billions of dollars are spent on advertising every year.  Nielsen is the way advertiser’s determine on which media to spend their money.  The media market has changed since Nielsen was founded in 1923 by Arthur C. Nielsen, Sr., who invented an approach to measuring competitive sales results that made the concept of “market share” a practical management tool. Today’s world of advertising is at historic spend levels, but they’re also facing one of the most difficult sea changes ever. In order to more accurately make decisions they need to know what they’ve historically been able to know – who’s watching what, when, and the relation to purchases of the products advertised during said watching. But with the way people view content, and consequently advertising, changing so drastically with multiple screens and time-shifting options, that information is getting harder to pin down. Nielsen deals with Fragmentation and Reliability The answer for many companies such as NBCUniversal is to develop proprietary in-house solutions, but that’s a very incomplete answer. If every company is using proprietary measuring methods, it’s impossible to compare apples to apples. That makes ad buyers nervous, and rightly so. Spending billions of dollars on decisions made…

Read More