Tag Archives: Promoted posts

Upworthy’s recently launched promoted posts are a resounding success

Over just three months, “pro­mot­ed posts” (native adver­tis­ing) on NY start­up Upwor­thy have out­per­formed the site’s stan­dard edi­to­r­i­al posts. Adver­tis­ing as mean­ing­ful posts Every busi­ness devel­op­ment man­ag­er in Adland now knows that Upworthy’s spe­cial­i­ty is get­ting vis­i­tors to click on entic­ing head­lines and send the con­tent viral