// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent');

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Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?
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Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

How is VNTANA Creating Social Augmented Reality with Hologram Technology? -

Monday, October 30, 2017

Doob 3D Could Replace the Photo Industry with Real-Life Sculptures -

Sunday, October 29, 2017

Techcrunch Interviews: Infinite Analytics Can they Predict What you Will Buy Next? -

Thursday, October 19, 2017

Can SyncThink Read Your Mind? -

Wednesday, October 18, 2017

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How do you turn $77 million in advertising revenues into $3 billion dollars?

Why Publishers Should Ditch Advertising

Publishers are leaving billions of dollars on the table by focusing on advertising as their primary revenue source.  In reality advertising revenue should be the last channel of revenue they rely on. With words like view ability, fill rate and Ad blockers (the really bad word) the advertising eco system has become a mine field with many obstacles to overcome. In a July 2014 study by Google the search engine giant determined that the average website’s ad view ability is 50.2%.  That means half of the average publisher’s ads are not seen and do not earn any income for the publisher. With the steep growth of Programmatic ad buying site specific purchases are becoming rarer for traditional ad units.  Advertisers are purchasing audiences using behavioral data and are matching that to the cheapest inventory they can find to cherry pick the best audience for their product. So CNN gets a low ball ad buy and the advertiser only buys the ads viewed by the optimal prospects for their products.  If a Publisher can attract a premium audience perhaps they can maximize their ad revenue.  But even the most premium Publishers (ie: Wall Street Journal, Time Inc., Vogue etc) cannot consistently attract…

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This Guy’s Solution for solving Programmatic Advertising Back End Automation Will Blow Your Mind

Programmatic Advertising and the Blockchain

Josh Engroff @jengroff the Chief Digital Officer of @themediakitchen has presented a truly innovative way to solve the current tedious back end issues for billing and record keeping for Programmatic advertising.  Use the Blockchain.  We’ve covered Blockchain Technology before on MediaJobs.com but this is the first time I have heard it applied to Ad Technology. Josh states that the use of the Blockchain would “1), improve programmatic advertising efficiency, and 2) evolve static business models.”  Programmatic advertising has done a great job minimizing the inefficiencies of the media buying and placement process (ie: placement, speeding execution) as well as now provides an amazing array of data never before available in one place. However when it comes to the backend, Engroff states that “The process by which payments are settled between parties in these transactions – brands, agencies, and media companies – has not evolved in decades. I’s is still a laborious process requiring invoices, accounts payable and receivable, payment terms (30, 45, 60?) and many, many people.”  We’ve all heard of Bitcoin but most do not realize that Bitcoin is powered by the Blockchain, which is a distributed database of data records.  It’s this approach to managing all the back…

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What’s the Programmatic Hype about Start Up HYPR

What's the Programmatic Hype about Start Up HYPR

Looking for a job is very competitive. If you are only applying to jobs online you will encounter substantial competition. At MediaJobs.com our objective is to make it as easy as possible to find a job at a great company and with the least amount of competition. At MediaJobs.com we have established our mission of Finding the Great Companies First. In keeping with our mission we have created this interview series with some of the newest startups in the New York City market area.   We encourage you to learn about some of the newest companies and think about what might be a good fit for you. What is the name and location of your company and who are the founders? The company’s name is HYPR and we are located at 250 Greenwich st, Manhattan, NYC (7TH World Trade Center). The founders are Gil Eyal (CEO) and Guy Tamir (CTO). How did the idea for your start-up come about? After doing over 100 deals with celebrities and social influencers while working at Mobli, our founder, Gil Eyal, decided to do something about the biggest challenge he faced when dealing in the space. Every other form of advertising was supported by data…

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Simulmedia Reimagines TV with Programmatic Advertising

Simulmedia Reimagines TV with Programmatic Advertising

Everyone wants to find a way to approach TV advertising the same way programmatic does for online advertising. It appears Simulmedia has figured out a concept that could make it possible, Simulmedia has been a company looking to disrupt the industry for some time now and they are pretty sure this web-like data targeting is going do the trick. The Simulmedia Audience Network has a reach of 110 million TV homes throughout 84 national cable networks and traditional pay TV programming distributors. They can analyze TV’s second-by-second activity for over 50 million viewers, this way the can figure out the best matrix for extending the reach of campaigns to specific target groups. The notion is if you spend a million bucks on their service for a month, they will guarantee a higher Return on Ad Spend (ROAS). Dave Morgan CEO of Simulmedia states “If we fall short on ROAS, we will make good on the percent of the benchmark that we fall short, in the form of future media credits.” They say they will work directly with the advertiser to figure out the best solutions and outcomes. If you want to track the number of people who are shopping and…

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