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‘Placed’ location analytics start-up coming to New York

New York’s busi­ness world is to have a new play­er after Seat­­tle-based loca­tion ana­lyt­ics start­up ‘Placed’ raised $10 mil­lion and decid­ed to open an office in the Big Apple. From loca­­tion-based ads to store vis­its Since its launch in 2011, Placed has been steadi­ly build­ing a rep­u­ta­tion as a lead­ing light in the world of mobile ad intel­li­gence. Last year, it launched Placed Attri­bu­tion, a plat­form that tracks whether local­ly served mobile ads actu­al­ly end up in per­son­al vis­its to a vendor’s bricks-and-mor­­tar store. You don’t need to be a sea­soned tech prod­uct man­ag­er to appre­ci­ate that this bridges the online world with the offline, phys­i­cal world. And since it also lets brands, agen­cies, ad net­works and pub­lish­ers know whether peo­ple actu­al­ly make pur­chas­es upon vis­it­ing the store, it gives one of the most com­pre­hen­sive insights into the con­nec­tion between ads and offline behav­ior avail­able. Placed Attri­bu­tion is based on the startup’s cen­tral prod­uct, Placed Ana­lyt­ics, which uses a pan­el of 175,000 opt­ed in users to map local activ­i­ty, iden­ti­fy trends and work out which groups are most like­ly to vis­it which retail­er (it cov­ers no few­er than 175 mil­lion con­sumer loca­tions). Even the most bat­­tle-hard­ened prod­uct man­ag­er would agree…

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