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Techcrunch Interviews: Piqed – Optimizing Beauty Products for Consumers

Techcrunch Interviews: Piqed - Optimizing Beauty Products for Consumers

Can data lead to a more beautiful you?  Helen and Annie from Piqued (pronounced like picked) think so.  They have created a product designed to help you find the best beauty products for your skin and look.  Using a data driven model and information from your past experiences Piqed will help you choose the beauty products that will work best for you. The global cosmetics market was $460 billion in 2014 and, according to Hahn, their focus is on the premium segment of the business which she estimates at $50 billion. Available now as an IOS app the service is expected to have a more formal launch in the fall. I spoke with Helen Hahn and Annie Peng from Piqed and learned why they started this business,  the problems they are solving and about the business opportunity. Roy: This is Roy Weissman from MediaJobs.com. Today we’re talking with Helen Hahn and Annie Peng from Piqed.   Helen: We tried to solve a problem that a lot of women face when choosing skincare products. You walk into a store and maybe from hearsay or a friend’s recommendation, you pick up a product. You try it and then you realize that it doesn’t…

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