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$24 million in the bank – NY social marketing startup Percolate sets its sights on international expansion

Community managers and social media managers familiar with these pages will recall that we last reported on New York social marketing startup Percolate last December, shortly after it had successfully raised a tidy $9 million in Series A. This week, it announced that it’s raised an additional $24 million in a Series B round led by Sequoia Capital. Maybe co-founder James Gross’ goal to make Percolate “the system of record” for brands is already happening: investment like that means a lot of confidence has been inspired. New era social marketing tech Percolate isn’t a mere social media management system; it doesn’t just let brands listen to what’s going down on social media. It helps them root out, create and distribute lively content as well. With Percolate’s technology, brands can create a calendar that lets them share potential topics on specific days, find and look at content related to the company name or product theme even when that content is user-generated or published elsewhere, and collaborate as a team to create content. They can also see clear analytics showing what’s doing well and what needs more attention. The staffing agency Aquent, for example, says that Percolate slashed the time needed to…

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Social marketing startup Percolate expands its team as more big names take a shine to it

Social media managers interested in new ideas might wish to take a look at the progress of a New York startup which has gone from strength to strength in 2013 by helping brands create engaging content on social networks: Percolate, which we featured back in August. Simplifying the permission process Co-founded in 2011 by fellow New Yorkers Noah Brier and James Gross, Percolate moved into the world of user-generated content, another phenomenon brands tend to slobber over – it’s just good for business to see ordinary people enjoying your product. The more skeptical social media manager might be thinking that this isn’t such a big deal – after all, rival startup Chute (also founded in 2011) has been helping brands harness user generated content, too. But Percolate’s co-founder and now President, James Gross, insists that, unlike the competition, his company’s solution simplifies the cumbersome process of obtaining user permission radically and eliminates legal issues. Literally, a few clicks and it’s done. Onwards and upwards In addition to a new smartphone app that lets brands upload images to their Percolate media library directly from a smartphone (great if a firm is holding an event it wants to share), the startup bagged…

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Percolate begins helping companies leverage user content

A vibrant, interesting and relevant social media strategy is at the forefront of every business’s thoughts at the moment, and the benefits of success in this area can be huge.  If limited manpower, and resources are available, however, managing the strategy effectively – and reaping these rewards – can be nigh on impossible.  A New York start-up, called Percolate, is looking to make life easier for anyone working in a content manager position, or wanting to create fresh and innovative content strategies.  The Manhattan based company – which employs a ‘vegetable strategist’ to encourage employees to eat healthily, and has an open vacation policy – has experienced significant growth over recent years, and is in the process of expanding its operations to a UK office. Harnessing user generated content Percolate already provided businesses with a way to manage their overall social media strategy and create unique and interesting content, but it has just launched a service designed to help companies grow and utilize audience engagement with their brand.  The new features can benefit social media savvy businesses by encouraging their followers to participate and generate content that the business can then use for marketing purposes.  A common engagement strategy is to ask…

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